As of last year, Dixons Stores Group changed their name to "DSG" with "DSG" NOT standing for "Dixons Stores Group" at all despite the unholy coincidence... just three nice abstract letters. well that's what i remember from the time.

how's that for a petty comment?

".. in 1994 the main brands were PC World and The Link ..". Really? Wot about Currys and, er, Dixons??