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"I'll leave you to work out what the content providers are going to tell the Beeb to do. There will be two short words containing three Fs."
"The BBC is their own content provider, and so are likely to be slightly more polite to themselves."
I'm afraid that the BBC do not own the content, they only have the right to broadcast it in a short window. The independent production companies that make the programs now own the rights.
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2006/06_june/02/newmedia.shtml
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the background:
The BBC has agreed new Terms of Trade for commissioning programmes from independent producers, it was confirmed on Monday.
The agreement was reached with Pact, the trade association representing the commercial interests of the producers. It will apply retroactively from January 6, 2004.
Under the new terms, the BBC has agreed that independent producers will own the copyright, and all other rights, to the programmes they produce. The corporation will then licence the programming for use across its TV channels for five years. Repeat usage fees will be paid by the BBC to the producers when the programme is used in a way not covered by the initial licence fee. This licence will also cover "public service" new media rights. The licence can be extended on a rolling two-year basis whilst the programming is recommissioned.
Independent producers will also retain control of all distribution rights to their programme, "subject to certain protections required to protect the BBC's licence," although the BBC will still "be entitled to a share in net profit from the exploitation of all rights in the programming."