Dear Mr "The Man",
This issue won't go away until you take the pluge, and make the jump to proper streaming digital ditribution at a reasonable price (could be pay-as-you-go or subscription based). Then downloads become an absolute non-issue.
But you needs to have a completely and utterly comprehensive back-catalogue library (i.e. the equal of Amazon's inventory). And with Google or eBay's level of searchability. Amazon's search is not good.
I'm not talking iTunes PAYG but bigger and cheaper. Or emusic style subscriptions but with higher limits and cheaper. I can't be doing with the downloading, and subsequent file format, bitrate, storage and management faffery. And neither can my friend, Joanna Public.
I'm talking about selecting from the item utterly comprehensive back-catalogue library and just watching it (or listening to it).
That utterly comprehensive back-catalogue library, should be available whether we're using a portable music device while out and about or sat in front of your home cinema. Detect what I'm using and stream the appropriate file format to me.
Remember the bit I just typed about file formats, storage and management faffery? Etch it on your retina. Tattoo it on your forehead. I don't just want to not have to deal with "files", "formats", "bitrates" or "storage". In fact, I don't even wan't to know that they exist.
And I don't care about the required infrastructure blah blah blah. Build it and they will come.
Glue on whatever added value social-network-portal-here's-what-we-recommend-type-tat if you feel you must...
BUT ONCE I'VE PAID UP, I JUST WANT TO GORGE ON YOUR MEDIA.
LET ME GET TO WHATEVER PIECE OF MEDIA I WANT FROM A SINGLE SEARCH PAGE AND HAVE IT PLAYING ON MY DEVICE WITHIN 5 CLICKS OR BUTTON PRESSES. Preferably 3.
Is the message getting through yet, Mr "The Man"?
Here's a three-point summary:
i)On-demand streaming.
ii)On any device.
iii)From an utterly comprehensive back-catalogue library.
Yours in anticipation,
Me and my friend Joanna Public
PS: Cheap subscriptions with unlimited DRM-free downloads are probably the only way I can see this issue can going for music and films in the meantime, as a damage limitation exercise until the infrastructure can competently deliver the streaming option described above.