Very succinctly put, Anonymous Coward. Spot on analysis.
A very Hellerish Catch 22. :-)
What else can they do other than decide what they want to buy, based upon what they know is for sale. The onus to deliver is then lifted from their shoulders and ITs burden placed firmly and squarely on the Systems Programmer whose words describe what they want. And cost will always be dependent upon what is expected as much as anything/everything that has been promised.
In an ideal situation, third party positive reinforcement is reciprocal and therefore self-sustaining and failsafe. And with IT connecting the dots so much easier nowadays, with the technology and methodologies evolving at exponenential rates, the history of monumental failures is surely likely to be a thing of the Past.
Do you think it is possible to share/say something like the Creation in CyberSpace of the Command and Control of Computers and Communications without knowing how to facilitate it with IT?
C42 Quantum Control Systems may not be everyone's cup of tea but that is not to say that ITs blend of Controls are not available for a potent brew to refresh the System, dDeep down and right to the heart of ITs Core.
WYSIWYG and Pay peanuts, get Monkeys are valid Parameters in every Plane and especially so in ITs Virtualisation Fields of Control for AIBeta Power Generation ...... for the next Generations to Follow.