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back to article HP to quit digicam business... sorta

It's cake-and-eat-it time. HP wants to get out of the digital camera business without giving up on the brand. It's keen to hear from any manufacturer who fancies making cameras and slapping the HP logo on them for a fee. HP said it will take a $30m hit during its fourth quarter to cover the move, which it hopes to have made by …

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  1. Svein Skogen
    Happy

    This has got to be one of the better news this week.

    Imagine the ceasing flow of H(o)P(eless) cameras to the market. There is no way that this can be negative. It will have an altogether positive effect on the average quality of digital cameras on the market. Finally. :)

    //Svein

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  2. James Pickett
    Thumb Down

    Missed opportunity

    I still have a 4-year old HP850 long-zoom camera with some, then, innovative features. It married a good lens (made by Fuji) with an excellent menu system and general good handling. Since then, HP seemed to lose their initiative and are now, as you put it, trying to have their cake and eat it. Well, they would be if there were any cake, but they have squandered their assets and long since lost the support of any photographers who might once have held them in some regard.

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  3. Anonymous Coward
    Anonymous Coward

    Already done for printers

    Sounds like the same policy was already applied to printers and associated software.

    HP seems to specialize in printer cr*pware in particular, with HP driver update services taking most of the bandwidth and processor time of any poor old PC set up with it.

    Oh and their printers are more poorly built by the day - and the business support is, well, useless as well.

    This Is Great Brand Management.

    HP. Invent. Rubbish.

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  4. Anonymous Coward
    Anonymous Coward

    Disgusted with HP

    I'd never, ever buy a camera (or anything else) from HP. Not since they moved their sauce production to Holland.

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