"In the end if I have to be asked to choose which processor I want and have to choose between AMD and Intel processors of similar or same specifications, I will buy the one that has a cheaper price tag."
Which means that the only differentiate between them is price as both companies provide similar products.
Perhaps they are the Really only one company playing as two for competitive rules and monopoly interest stakes. After all that is how companies reinvent themselves and their ubiquitous stock, with a coat of new paint and a new name to cover over the cracks/highlight the good points.... and especially so in businesses which deal in matters of control thinking...Active Directory.
As a Monopoly company all worth would then be a Global worth to be shared out, as it has an ever expanding Captive Global market, rather than thought to be a Private Gain for subjective Distribution of Reward. That then would suggest that such reward is Hush Money paid to Co-Conspirators....from the Slush Fund that is the Deposit Banking System rather than ITs Creative Investment Arms.
The Yin and Yang/Light and Dark Sides of Money. One Servering Good and the Other promoting its Evil, live.