Channel Register

Microsoft offers $300m for web-washing ad campaign

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Rob Mossop

How about... 

"We're shit and we know you know that we know we are but how about you buy stuff anyway?"

Seems to have worked out pretty well for them so far...

Paul

Do no Evil 

No. Wait. Someone already has that. Don't do to much evil, or at least try not to be noticed.

More to come soon. Just need the ritalin to kick in.

Insectecutor

I know the one they'll chose 

Coat

'Live Live(TM)'

How clever is that. If they don't come up with that one for $300m i'll feel let down.

Anonymous Coward

Live search 

Paris Hilton

Live search. Like the name says, it takes as long to get a good result as if you, a live being, were searching by hand!

g e

Slogan attempt 

Just when you thought Microsoft Works was an oxymoron.

WINDOWS LIVE SERVICES

Waiting to Service YOU

Paul

Windows live: 

Not just the rubbish site that comes up when you type a URL wrong.

Anonymous Coward

What happened to The Beast 

Coat

Since when did you stop referring to M$ as The Beast. This over sight is unsettling, we should never forget who the enemy is.

b shubin

Jinglelicious 

Pirate

Microsoft Live...

[a] We're not dead yet! (a la Python)

[b] Not as bad as you heard.

[c] Quite useable, really.

[d] A compelling solution for...forrr...ummm...

[e] Like almost using Office!

[f] You have to admire our nerve for pushing this stuff...

[g] Exciting product with a name more accurate than "Works".

[h] We take your money more slowly (giant sucking noise now a pinhole leak).

Jonny Calcutta

Be all you can be 

Jobs Horns

To paraphrase Karen Dunbar -

"Windows LIve - Its the Best We Can Do"

Sums it up for me

Adrian Waterworth

OK, how's about... 

Gates Horns

"Windows Live Services - now the Internet can be just as f***ed up as your PC."

or

"Windows Live Services - trying to flog the pointless to the clueless."

or

"Windows Live Services - finding innovative new ways to miss the Internet boat all over again."

or

"Windows Live Services - all your shit are belong to us."

or

"Windows Live Services - too incompetent to do any evil."

or I'll get me coat shall I?

BKB

Slogans 

Alert

Here are some exciting slogans:

"Microsoft Live Services - better than a poke in the eye with a burnt stick"

"Microsoft Live Services - live today, pay tomorrow"

"Microsoft Live Services - not dead services"

"Don't give me no jive, give me Microsoft Live!"

"Microsoft Live, so good you'll want five!"

"Man alive, it's Microsoft Live!"

"When you're micro and soft and half-alive, jazz up your life with Microsoft Live!"

Finn

Microsoft ad. 

Gates Horns

Microsoft Live and let die.

Giles Jones

Lose the name 

Don't brand it MSN. Windows or Microsoft

Cut the bloat, make it simple and user friendly.

Don't overload it with adverts.

Use a clean simple look, concentrate on the features and making things easy to use, not how it looks or use it as a technology testing ground (ie. Passport).

Don't spam users or disable the ability for them to mark your irrelevant news as junk.

Billy Goat Gruff

iLive uPay 

weSuffer

Eponymous Cowherd

Buy Vista...... 

Jobs Horns

Or the chair gets it!

Anonymous Coward

I am sorry 

Unhappy

even for three million can't think of a thing.

Andy Jones

How about ... 

Paris Hilton

How about ...

"Just use us. You know we will destroy the competition anyway so you might as well."

or better still:

"Microsoft Paris Hilton Gets Her Tits Out Live".

GettinSadda

Microsoft Live Services 

Gates Halo

Yoof version:

Microsoft Live Services - It sort of, y'know, "does stuff"

What PR thinks is yoof:

Microsoft Live Services - How Cool is That?[TM]

Realistic version:

Microsoft Live Services - Like Google, but from Microsoft!

My opinion version:

Microsoft Live Services - Who gives a shit!

Stephen Gazard

on a mac, you can install live? 

I tried looking at live.com (a near rip-off of google.com), and was told I could install Windows live on my machine. Great. I've got a mac. Let's see how far you can go with this one.

Select files, otherwise agree to everything under the sun, and you can download the file. Clever Microsoft. Install windows live messenger etc. on a mac via a windows download?

No browser checking. shame on them. Wait, this is microsoft who thinks windows rules the world...? never mind...

Spleen

Please post $300m cheque to... 

Windows Live Search - the unspeakable in pursuit of the unreadable.

Windows Live - Swindle, I vow.

Windows Live - we paid $300m for this shit so you'd better visit us... or we'll /cry/.

Windows Live - not just for Bill Gates' mother anymore!

Windows Live - you know that pointless dungheap you get inexplicably dumped to when you log out of Hotmail? That's us.

Windows Live - do no evil. Hey, Google gets away with it, and we don't even spend our spare time merrily throwing Chinese journalists to cattle-prod wielding Thought Police.

Anonymous Coward

Wrong name, implys blame 

Coat

Should have called it something catchy and hidden the branding like find.com, iwant.com or gimmie.com

then the video marketing campaign of a man in front of a screen with the site open, cursor blinking in the search box.

thinking of all the possibilities the web has to offer he finally types ... 'porn'

his little face lights up as the results come back and the tag line reads

'we know what you really want today'

Anonymous Coward

Installation 

Alert

Microsoft Live: Now please restart the internet to complete the installation.

Anonymous Coward

Windows Live 

Windows Live - Shocking!

Anonymous Coward

Ode to Windows Live 

Go

They'll suck you in with happy spin

Website photos of smiling bozos

New Windows toy will bring you joy

You can share, connect anywhere

But under the surface, it's just worthless

Think about it, something's funny, Billy Gates must want more money

He'll be happy when you're tied in, then Windows Live starts slowly dying

Then you pay the upgrade cost, cough up dollars to Micro$oft

It doesn't work, you'll look a jerk

It's useless crap, for stupid saps

Don't use this trash, you'll lose your cash

Computer virus, our boss'll fire us

Windows Live, you're better off dead

Steve

You must incetivize 

"Windows Live: Use it - we have your family!"

"Windows Live - because Google like to drown puppies."

garry

cashback 

cashback for search... and i'll use M$ search, half revenue to end users...

Dave Bennett

Hand me the cash now please... 

Gates Halo

How about:

Windows Live - It may be difficult to use, but at least it's slow.

:)

Tony Chandler

Slogan 

Windows Live: Like Xbox Live, Only Not Fun.

Thaddeus Aid

Use the huge windows installed base to get 

Gates Horns

Windows Live - More Porn for Windows Users!

tim chubb

live, its better than altavista 

Pirate

live, fashion victim 2.0

Live, the comedy version of your desktop apps now appearing at weddings, birthdays and bar mitzvahs!

Curtis W. Rendon

campaign slogan 

Happy

Windows Live, when AOL isn't sufficiently useless!

Anthony

$300m please. 

IT Angle

Windows Live - it's what your PC has been waiting for.

(Literally.. ever since we installed a sneaky trojan on your machine during a Windows Update last year, a clock has been ticking. We = teh sneakeh)

Windows Live - Get it before we install it on your machine anyway as an upgrade.

Windows Live - now with added Facebook.

Windows Live - how do you use yours?

Windows Live - better than Windows Dead.

Windows Live - we spent $300m advertising this, ogle the models and buy into the spin or the next $300m we spend might have to go on actually producing a decent product.

TeeCee

How about: 

Coat

"Windows Live. It's crap, you don't want it, but it's bundled with the O/S and YOU CAN'T TURN IT OFF!!!!! BUWAHAHAHAHAHAHA!!!!!!!!"

"Windows Live. We didn't really want to make this, but Intel give us a shed-load of cash to come up with things to sell faster CPUs."

"The Internet. Some people think it could be safer. Some people think it could be better presented. Some people think that it could be easier to find what you want. We agree. But we only had fourpence and twentyfive minutes to spare. Windows Live."

Andrew Brooks

And the winner is 

Windows Live - The service you deserve!

Anonymous Coward

WOW 

Waste of Wonga.

No sorry that was the Vista strapline.

Anonymous Coward

419er 

Dear My good friend,

My name is Mr B Gates. The sum of $300000000 (Three Hundred Million Dollars) has come in to my posetion. I am wishing to move this out of the country. Due to our banking laws I am unable to do this myself. All you must do to gain a share of this money is use Windows live for 1 (One) week.

Regards

Mr B Gates

Having thought about it I think most people would trust the boys from Nigiria.

thomas k.

They might try ... 

"It's alive!" Windows Live - it's not just another pretty face.

Superimposed on the appropriate still from James Wales' Frankenstein.

Spleen

Yoof version 

There's a tagline which would work for all Microsoft products, and also be a good contemporary yoof slogan.

"Buy Windows - it's standard!"

Mike Moyle

Cash... and in small bills, please... 

Windows Live - Sucks slightly less than Vista!

Windows Live - You want to go *WHERE* today?!!?

Windows Live - Click here to add the Brooklyn Bridge to your shopping cart.

Windows Live - BWAAA-HAA-HAA-HA-HA-HA-HA-HA-HA-HA-HA-HA-HA!

Windows Live - We've also got some land in Florida that's above mean sea-level!

Windows Live - "Live"... Ye-e-e-a-a-a-h-h-h... "Live"... That's the ticket... (Note: Get Jon Lovitz to voice this one.)

Windows Live - Because we know that you'll buy anything!

Windows Live - I'm Ming the Merciless, and I approve this message.

Andrew Heenan

"Windows May Be Broken ... 

Coat

... But that makes us a Breath of Fresh Air"

Honesty in advertising?

I doubt it!

Mike

How about 

Gates Horns

Windows live - crapping in the hand that feeds IT.

Windows live - now you can wipe with both hands.

Windows live - Lets shake on it.

Windows live - I promise I won't cum in your mouth.

Anonymous Coward

Like Smokin a Phatty 

You gotta market to the younger generation!

Windows Live - Just like Smokin a Phatty (Seems like a good idea at first, then leaves you paranoid and craving something substantial)

Anonymous Coward

Maybe not... 

Gates Horns

Windows Evil - deals with typos

Crossbow

How about... 

Gates Horns

Resistance is futile, you WILL be assimilated (Win XP and 2000 only. Vista support soon(ish). Win 98 not supported. iMicrosoft iLive ifor iMac iavailable ivia iTunes. *nix version carefully compiled to cause kernel panic in 100% of *nix and Linux variants.)

No warranty supplied or implied. Unauthorised copying will result in demonic possession of your children (Effects of this are not apparent in teenagers)

Paul Brandon

Something more apt 

Windows Brown Wire - Quality Sh*t on Demand.

(P.S. For those who've never wired a UK plug - Brown Wire = Live)

Nick

Windows 419 

Virtual Lagos

On a screen of blue.

Fu*ks up your mind,

And your computer too.

Danny

why? 

Windows Live - Why?

Windows Live - Don't even think of visiting using Linux

Windows Live - When we suck, you suck too.

Windows Live - The world is not enough.

Windows Live - Assimilate and extend.

Windows Live - We are not a commodity.

Windows Live - Better dead than Windows.

Windows Live - You'll wish you were dead.

Windows Live - You'll wish M$ was dead.

Windows Live - Spam, not content.

Windows Live - Only one ActiveX plugin away...

Windows Live - Where clear thinkers dare to tread.

Windows Live - A World of Pain.

Windows Live - Abandon all hope.

Colin Millar

Windows undead 

Go

Windows Undead is here (and as soon as SP1 arrives it might even work)

You must restart your computer to complete the downloading of your search results

Will Hill

Slogan 

Jobs Horns

M$ Live - The Interweb Searches You.

M$ Live - Because we will break everything else.

M$ Live - Extending the WORD.DOC monopoly again.

M$ Live - Because "Good Enough" is what we say it is.

Guy

Has anyone tried it yet? 

Jobs Horns

Windows Live - When someone sends you a message you can view it without having to install some stupid application to your page first, allowing third parties access to your private data, which you can't delete

Windows Live - Might look boring but it does work

Windows Live - Hey at least it's not Apple

Windows Live - We only use your information internally unlike other services we could mention

Windows Live - Be Different, everyones on those other sites

Windows Live - No ones ever been invited to be turned into a zombie on live

Windows Live - Unless your a Mac user, you'll find the apps / interface really easy to use, if you are a Mac user look over there, it's shiney, look at it sparkle, pretty

Windows Live - Has anyone actually tried using it?

Windows Live - Allows grandma to see photos of their grandchildren

Windows Live - For people with real friends who don't need to have 200+ fake online pals to play with

Windows Live - It's like Radio 2, all the services you used to get from that trendy Radio 1 place, but for grown ups

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