$40.9m payout for a confirmed loss of 45.7m people's records?

There you have it, folks. Your identity is worth roughly 45 pence.

I think TJ Maxx should be forced into mentioning their incompetence on their TV adverts and other advertising, maybe a little boxout like the tobacco firms had to do, something like 'leave your credit cards at home - bring cash'.

But wait a minute, no, we're talking about peoples money, not their health. Its okay then!

Its only fair to keep consumers aware of what kind of people they are dealing with and despite El-Reg's coverage, the vast majority of TJ shoppers I would wager didn't even hear about it.

I wonder what the results would be if a survey was taken of all TJ shoppers.

A-Would they even be aware of the incident at all?

B-Would they still shop there?

.

Good point there Ash.

I went to a meeting at TJX, they were a bunch of cheap SOBs. Always saying how "comfortable" they were with the risk of not having an IDS in place. THey said "we sell blouses, not nuclear missiles"

I would love to have been a fly on their wall when they found out they were severely hacked.