Posted Thursday 3rd January 2008 11:37 GMT
Not surprised they're getting spanked #
I've never considered Currys or PC World as offering value for money. In fact quite the opposite since they seem to specialise in expensive peripherals and marked up consumer electronics. And extended warranties. At one time this high street rape might have worked, but these days even less tech savvy consumers know about the internet and sellers like Dell. DSG is going to have to adapt fast if it expects to survive.
I walked into a PC World last monday with a "sale" in full swing. For a sale there was hardly anyone in there and most of the discounts were derisory. One thing in particular caught my eye - there was a table full of LCD monitors with no manuals and no boxes. These monitors were manky and could have spent the last three months on the shop floor or could be returns (with dead pixels etc.). How much discount could you expect for purchasing one of these manky mystery devices? Ten percent off. It wasn't just pathetic, it was insulting.
PC World and Currys need a reboot because their results show that the general public might have finally figured out they can buy cheaper and better elsewhere.
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