
A War on Malware (TM).
Extrapolating the increase in infection rates of PCs and web sites leads to an unpleasant conclusion - that eventually, if strategy does not change, a critical mass will be reached where the probability of compromise to most hosts will be unacceptable and could cause firms, public organisations and individuals to significantly limit connectivity or even disconnect altogether. In such a situation, the 'internet' could ultimately be broken into a myriad of heavily throttled subnets in an attempt to prevent the worst malware from entering these 'gated community subnets'. As a result, the internet would lose much of its appeal.
So, IMHO, we need a War on Malware (TM) to prevent the internet regressing to a mid-90s level of connectivity outside of stifling 'gated community subnets'.
Of course, one might also consider that The Powers That Be (TM) arranged this predicament in the first place, to achieve control over the internet in a brazen thrust to limit 'free speech'. That most botnets send spam is not surprising when you consider that one solution to spam, already put forward, is to charge a nominal fee for e-mail (e.g. one cent) thus neatly linking each and every e-mail sent to a credit card or charge account and therefore to the sender's real identity.
Mine's the plastic raincoat with tinfoil hood.