They are right

With 11m in cash they are not snookered at all and in the current climate there are being realistic saying that the outlook is pessimistic. There is no point in doing anything "novel" as you can't make people buy when they themselves are riding out he storm. They might increase their product portfolio but that will dilute their existing resources and with staff cut backs they would not do the new products justice. You can be sure they will be looking to reduce stock levels and shift old kit on specials before it get written down.