
What if anything have PCWorld got right?
They think their name means that their stores need to be massive warehouses, boasting shelves upon shelves (in the day) of ... identical 1.5m parallel cables .... amongst other oddly overstocked items, whilst lacking reliable stock of essentials, and any kind of useful product range - Belkin and Dlink anyone?!
Last week I visited finding only one inferior type of heat sink compound and this only in a chipset heat sink pack... in fairness, Maplins was not impressive, but their small outlet had ample on the shelf, though with equally poor stock management and so higher quality product was out of stock.
A small neighbourhood computer shop always has these bits to hand, maybe better, and without the profit killing overhead of an unnecessary huge warehouse.
They think that when getting things badly wrong (viz PC tech work) the customer ought still to trust their competence and return at customers inconvenience to give them the chance to put errors right, e.g. an HP restored to base Vista O/S factory setup, with MS office 2007 student teacher trial ... PCW tech then installs, bizarrely, Office 2007 Enterprise Edn trial version... Doh!
Compensation for woeful error through lack of experience, training, wit, supervision, expertise ... PCWorld so far cannot comprehend the word, far less their staffs incompetence and the implications of such an error.
PCWorld/Currys/DSG ALL remain good as a showroom, where you can browse, touch, get hands on, read the box, and, if nervous, purchase with a view to easy return if 'faulty' or not fit for purpose (UK law).
I'd miss it, a bit, if it were to disappear, but the range of products is poor, the maintenance of stock of essential items is terrible, their staff knowledge is, by and large, a joke, their care after things go wrong is absent, the queue if you choose to return something on a Saturday is bad, and their 15% filled warehouse is rather draughty, not to mention environmentally wrong; how do they heat that? Their utility bills must be killing them.
I reckon PCWorld will have to change of slash stores if a recession visits for a year.
Paris, 'cos someone will more likely always have Paris.