Sun starts skoolin' partners on software sales

Posted Monday 3rd November 2008 10:03 GMT

Marketing. Totally cracks me up how badly they continue to miss the mark.

We have a long established product in UNIX[tm]-like OSes.

We have a long established market for said OSes.

We have a long established corporate footing with said OSes.

We have a long established culture surrounding said OSes.

And yet, still, after all these years, Marketing doesn't get it ... and refuses to allow themselves to listen to people who DO get it.

On the other hand, I guess I'll be making money fixing "corporate UN*X" for a few more years. Keeps a roof over head, and the dogs in kibble.

Posted Monday 3rd November 2008 10:03 GMT

I would have thought it was easier just to do what they normally do and give the stuff away.......

Mines the one with 'Java is the future' on the back

Anonymous Coward

Posted Monday 3rd November 2008 14:03 GMT

...those that can't teach, teach PE.

Posted Monday 3rd November 2008 16:06 GMT

and those that can't teach it, go into journalism...

Yeah, cheap shot, but we all have to get our Monday blues antidote somehow..