HDS points customers at dashboard to dodge sales slowdown

Hitachi Data Systems has a new Storage Economics software tool to make its expensive kit become more affordable. It's a dashboard backed by a spreadsheet showing CAPEX, OPEX and other savings from using HDS kit - good enough to have gained HDS a four-year storage migration deal with Norwich Union. The pitch is that when a …

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Posted Friday 5th December 2008 20:07 GMT

Wayne

HDS has interesting business ideas

Disclaimer: I worked for HDS in a professional services capacity for 2 yrs.

HDS has always been a much underestimated player in the storage market. In most regions they seem to have a softer touch than EMC. This seems like a good play for the market. Soft touch, show the customer some value... and if they decide that another vendor provides perks that HDS cannot, at least HDS hasn't sunk a ton of unpaid time into the up front evaluation.

This way the customer owns any data used to pitch the proposal as well, so they can have EMC or whoever do a pitch with the given data...

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