back to article Acer pushes Gateway back into Europe

Acer has relaunched the Gateway brand in Europe, restyling the cow spotted direct supplier as a channel only brand pitched at SMEs. Gateway Professional consists of three parts: the Gateway brand's residual value in Europe, a restricted set of notebook, desktop and server products, and a specially-recruited channel which gets …

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  1. Pete James

    They could well get somewhere

    I'm not really a fan of Acer. Past experience was of a brand that was a bit low on durability. But with the likes of Lenovo misfiring all over the place (here's a tip for UK Lenovo users; jump ship to HP sharpish if you want to stay sane as your current supplier is about to shaft you big style) and Dell going through a rather confused state right now (and if you trust Dell then you're clearly mad) there could be a some market share to be grabbed here.

    The only drawback to me is resurrecting a brand name that was simply awful. I remember their attempted entry into the UK business market about ten years ago. A Gateway rep came to see me and his pitch was arrogant beyond belief. "We're going to dominate the UK so either deal with us or your business will disappear." I am not kidding either.

    Twelve months later they were gone.

  2. tony trolle

    No vista

    XP pro. hell they going to get lots of fans over this.

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