Not as big a problem as it seems
After chatting to a Seagate engineer, the deal is that this only happens when an event log on the drive itself reaches an exact figure. However if you reach this figure then the drive is probably fubar anyway. I recall that if the event log goes above this figure you're also safe - it's only if you cycle the power at that exact point you have an issue.
I am *not* a Seagate engineer, and the conversation was a couple of weeks ago, so I may have some details wrong, don't take as gospel, blah blah arse cover.
What is odd though that BB10 isn't a Seagate firmware code for those drives. Seagate firmwares start SN0x (SN06 is the latest).