Bug bear
>Despite that, the EU warned that cross border online purchasing remained small, at only seven per cent last year, compared to six per cent in 2006
>The report blamed numerous linguistic, practical, regulatory and trust issue obstacles for stifling the development of online shopping in the EU.
Add to that list businesses that have a presence in more than one EU country not allowing you to buy from the country you wish. In many cases the price difference of goods is great enough that buying from outside your own country is cheaper than buying locally even with the shipping charges added on.