Larry Ellison's top ten list for Oracle Open World success
1) Pretend Oracle has $1.5B of Exadata pipeline when the opportunity list is less than 75 customers worldwide and less than 100 ever sold (just ask IDC)
2) Compare only hardware price to the most expensive system IBM has to offer.
Ignore that the WebLogic suite on the new ExaLogic box will cost $8.1Million
3) Release benchmarks which noone else has done in years or make a new one so you can claim world wide leadership
4) Refuse to discount Exadata hardware so you can deliver on the $1.5B in profit promise
5) Release a 16 core T3 chip with terrible core performance so you can increase the software licenses required
6) Show off your America's cup at the entrance so everyone can see where their IT budget has been going
7) Bring in the Black eyed peas so all the attendees don' feel like they spend thousands to attend to see a bunch of hardware vendor powerpoints
8) Make sure no one raises their hand when HP's Anne LIvermore asks how many people in the audience use HP for their Oracle software
9) Have some wine before your Sunday hardware pitch so people see you sweat and be giddy about how everyone told you not to be technical
10) Tell Mark to give back the $30M when he got fired from HP