More stuff than with standard racks??
From the article;
(The iDataPlex rack is not a normal 42U rack that is a little more than three feet deep, but is twice as wide and half as deep and allowing for IBM to be more efficient about cooling and therefore allowing it to cram more stuff into a data center than it can do with standard racks and servers.)
I am having some trouble understanding the basis of that claim...
Whilst it is true that installing high power density equipment such as blade servers is one of the best ways to bugger up an otherwise functional data centre and that most of the current blade chassis designs can't cool themselves properly without refrigerated supply air etc there is a missing justification for the claim.
Very few data centres are actually space constrained, most are constrained on either power or cooling capacity, putting the same power density into a smaller or wider but less deep box doesn't change the power or cooling demands at all, just how much you are going to pay the vendor for those commodity servers in a special box. Also, remember all those empty racks that you won't have power or cooling capacity for.
Perhaps the claim is that unlike standard blade servers this generation don't waste a huge chunk of their power on high flow fans to maintain the cooling tornado that the unnecessary power density requires to avoid the lots of servers in the small box cooking themselves? If so then that would allow a small fraction more servers to be installed as you would be spending the power and cooling on the servers and not the bit of the cooling system inside the server.
Alternatively they could be claiming that the shallower design has fewer components being cooled in series by the same air so they can survive higher intake temperatures and therefore you don't need to refrigerate them as much (many existing blade designs drag the air over hot things before cooking other hot things which wanted to be cooled).
Or none of the above?