back to article Windows 7 really was some girl's idea, rules ASA

The ASA has ruled that it's perfectly plausible to claim that Windows 7 was developed by a bunch of rugby players' girlfriends, "private-browsing" dads, and spud-faced kids in Spanish cafes rather than a bunch of highly trained, generously paid developers in Redmond. The ruling came in response to eight complaints about one of …

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  1. Magnus_Pym

    But it's true...

    ... Windows 7 was built from other people's ideas. As are almost all Microsoft products

    1. Anonymous Coward
      Anonymous Coward

      @MP

      I know! Shitting in a bucket, then plugging a keyboard and mouse into it. That was /my/ idea.

  2. hplasm
    Linux

    But isn't the idea of the adverts

    To explain why Windows is shit?

  3. LuMan
    Troll

    <slaps forehead>

    Christ on a bike! I may not be a big fan of Windows, but why do folk feel they have to complain about something as obvious as this?? Have they nothing better to do?? Obviously not. Makes my blood boil.

    Hang on... There's irony here somewhere.. hmm..

    1. Wize

      Maybe they complained under that banner...

      ...as there is no precedent for having adverts taken off air for being annoying.

    2. David_H
      Grenade

      As bad a Shreddies

      They won't let me into the factory to see if the nana's really do knit the stuff.

      I think they are lying!

  4. Anonymous Coward
    Anonymous Coward

    Implying something is a new technology

    When it has been availiable for several years on other operating systems?

    Nope, I've never seen a tech company do that before.

    1. Neil Hoskins
      Jobs Horns

      To be fair, though...

      I've never been aware of Apple themselves claiming that they invented the smartphone, or the internet tablet, or the MP3 player, it's just that mass market tech numpties assume that that's the case.

  5. James Hughes 1

    May not have been misleading

    But the adverts were definitely crap.

  6. Anonymous Coward
    Anonymous Coward

    sometimes

    I wonder if the people were just trolling or really were so retarded as to believe the advert was factual. I like many thought the adverts were irritating and crap but that's just adverts for you.

    1. Anonymous Coward
      Flame

      You are missing the point...

      I was one of those who complained, and of course I didn't believe the adverts... but the problem is that huge numbers of people *do* believe that Windows is a brilliant operating system and that Microsoft *did* invent all of this stuff. The same people who think they ought to pay Microsoft for anti-virus software to counter the fact that Windows is inherently broken in the first place, and that having to re-boot your computer every few days is a natural part of having a computer.

      Jeez... Microsoft has been fined over a BILLION euros by the European Court of First Instance for multiple instances of criminal abuse of its near monopoly on operating systems... don't you think that challenging some of the wilder claims it makes about its crapware is a sensible thing to do?

      1. Anonymous Coward
        Anonymous Coward

        so

        You were a troll. Could you pay the money wasted on this back to the government please?

  7. Steve X
    Thumb Down

    comedic and ficticious manner

    Sadly "in a comedic and ficticious manner" seems to apply to far too much of the Windows design. Indeed, my use of the word "design" there could be taken in that context...

  8. Reading Your E-mail
    Coat

    I smell a lawsuit

    Brought by the people in the ads. "Miccysoft said it was my idea, so I'm gonna sue them for IP theft"

  9. Anonymous Coward
    Coat

    Durrrrr

    TBH, that Ad just made me think rugby players are idiots. So, not misleading then. Well done the ASA.

    1. PsychicMonkey
      Troll

      but at least

      the rugby player has a girlfriend....

      I know, I shouldn't feed them. but won't somebody think of the trolls?

    2. William Towle
      Paris Hilton

      Re: Durrrrr

      "TBH, that Ad just made me think rugby players are idiots"

      Things don't bode particularly well for the girl either if spangly new laptop (plus data) ultimately suffers the same fate, does it? [hence Paris ] ;)

      ...not particularly convinced "to the cloud! [Windows logo appears Batman-style]" necessarily conveys the intended impression either, but at least it's passably amusing either way.

    3. Anonymous Coward
      Joke

      Damned rugby players

      Can't control their balls....

  10. Fuzz

    Other operating system

    "..when they understood that the feature had been available for several years on other operating systems..."

    Other operating systems like Windows XP Media Centre edition and Windows Vista.

    Seriously though, if the complainants want to show me another operating system where it's possible to have a full functioning PVR with support for terrestrial, cable and satellite without installing any additional software and that can be set up by a rugby players boyfriend (rather than someone who knows how to configure a mysql server), then they might have a point.

    1. Anonymous Coward
      Badgers

      Be interesting

      To see if anyone like that could do it on Windows?

      I've had to put in the TV schedule collection, but otherwise my 'rents (non technical folks) PVR is running mythbuntu - straight and simple installation from disc - no skill required, just follow a few prompts initially...

      1. Ammaross Danan
        Coat

        Mythbuntu

        MythTV has problems with encoded content, such as the standard "digital cable" that's being punted around here. No more analog channels, no more MythTV :( Shame I can't find a decent setup that doesn't require serial wiring to the channel-changing hookups on the back of the cable-provider-provided box. I'm sure Windows has the same problem though, so moot point?

    2. martin burns
      WTF?

      Cable & Satellite?

      Hmm so show me it recording Sky & Virgin media then.

      Oh that's right, you can't because of the DRM. Same as for EyeTV then: you can record everything free to air (Freeview/Freesat) and that's it.

      Funny, but I've had that for 3 years now (and wasn't that new then either)

  11. Anonymous Coward
    Anonymous Coward

    ""overtly fictitious""

    I thought that was Windows 7

    1. Sooty

      sounds like

      they are saying that their customers provided them some requirements, and they made something that met them.

      yep, when i put it like that it does sound pretty fictitious, I've never received a proper set of requirements before the build is complete!

  12. Annihilator
    Paris Hilton

    Nearly

    "If this leaves you feeling that having to have the joke explained means it didn't really work, no matter"

    I think it worked for the rest of the population, it just flew over the heads of 8 idiots... Not uncommon. Actually thought they were pretty good adverts.

    Now the advert featuring a woman who Photoshops her family by using "the cloud", now that's a different kettle of fish that I don't really get either..

  13. Andrew Garrard
    Gates Horns

    Alice's claim was meant to suggest "Microsoft had taken it from her in a deceitful manner".

    *Oh*. I'd always assumed that the ads were supposed to mean that someone (presumably lots of people) had given Microsoft some feedback, and they'd listened to it and added the feature. Which is a far more comical idea, now I come to think of it.

    1. Jon 52

      decitful microshaft

      I'd always asumed the same the advert models were represnting people who had left feedback to microsoft (or microsoft had some sort of Focus Group event and got ideas from idiots who have time to spare to attend focus groups)

      Then it turns out microsoft are saying that the ideas were deceitfully stolen from other people and put into windows 7, same old microshaft... buy 'em out boys!

  14. ShaggyDoggy

    Windows 7 itself

    is misleading

    end of

  15. Daniel Evans

    Am I the only one...

    ...who still does not get what on earth the whole "I'm a PC, and I invented Win 7" tag line actually means? Maybe MS redefined what "PC" stands for while I wasn't looking?

    1. Tony Smith, Editor, Reg Hardware (Written by Reg staff)

      Re: Am I the only one...

      PC = Perfect C**k?

      1. Anonymous Coward
        Unhappy

        I'm not sure about all that

        If she's a perfect C**k, what does she need a boyfriend for? er....

      2. unitron

        and MS OSes...

        = Perfect C**kup?

    2. kyle elliott

      Microsoft didnt redefine it

      Apple redefined PC to mean "any home computer that isn't an apple" ages ago. After all, Macs are PCs (personal computers) but they decided they didn't want to be associated with what they are and claimed they were somehow different. Hardware wise the only difference is the apple stamp and being 2 years behind the rest of the market, just like dell, only at a 3x premium for that stamp. Software wise they are still just bastardized unix from the version of NExT they forked off of and their own special UI.

      1. Anonymous Coward
        Anonymous Coward

        Apple makes PCs

        According to the Mac App launch, the computers that the new App Store (retail download-only) software titles run on are PCs.

        I would interpret "Windows 7 was my idea" to mean at least "The feature that I just described is in Windows 7 and was not in previous versions", but apparently I know nothing.

  16. Anonymous Coward
    WTF?

    She also states "I'm a PC".

    Now that's clearly misleading, as she seems to lack either a standard motherboard or, for the sake of argument, provide any valid police identification. Then again, maybe she's with the Met...

    1. John Robson Silver badge

      Polotically correct isn't a noun...

      so Public Convenience is the only remain option...

      1. peter 5 Silver badge

        @ Politically correct isn't a noun...

        But *Player Character* is.

        I'm a PC, and I'm a level 21 Fighter/Thief/Magic User.

    2. Daniel B.
      Boffin

      Potshots at Mac

      Now, it would've been comical for someone to complain about the (thankfully) discontinued "I'm a Mac, and I'm a PC" ads because the snobbish bastard was clearly not a fruity PC*, and the other guy was clearly not a PC.

      * They're both IBM-compatible PCs running x86 hardware. The only difference is the software and the outer look!

      1. Anonymous Coward
        Anonymous Coward

        Daniel B.

        "They're both IBM-compatible PCs running x86 hardware" It's not that simple. An Apple designed Personal Computer (or 'Mac') isn't actually IBM compatible (AT/ATX etc.). Contrary to popular belief, perpetuated by trolls like you, only the Mac Pro contains what could be described as 'off-the-shelf' parts, and while Windows can be installed without OS X being on the machine it's inadvisable.

  17. Anonymous Coward
    Anonymous Coward

    So ...

    If being able to watch TV is an "inbuilt capability" then surely all Windows 7 users in the UK need to ensure they have a TV license, and sellers of machines with Windows 7 installed need to ensure the buyers details are passed on to the TV Licensing organisation so they can send out their usual extortion letter demanding money.

    Whether a user uses it to watch TV is not the point, but that the machine how has the capability to do this is. If I own a TV then I need a license whether I watch TV channels or not!

    1. squilookle
      Go

      Actually...

      I recently bought a TV card for my PC (as it came with Windows 7 but no card) and had to fill out the form for TV licensing.

      I assume you would have to do the same if the PC came with the TV card installed aswell?

    2. SkippyBing

      Err...

      Only if they have the receiver hardware included. When you buy one of those USB TV sticks in PC World they ask for your details so they can pass them onto the TVLA but just having software that can decode/record/playback TV signals doesn't require a license as the legislation doesn't cover that.

      1. Hans 1
        Boffin

        Order that shit in France over the intrewebs

        There, done!

    3. Colin Millar
      Boffin

      Its not an inbuilt capacity to watch TV

      Its an inbuilt capacity to handle a DVB-T or S signal.

      The claim is quite specific - no additional sofware required. You still need the hardware and if you bought a boxen with a tuner card and win7 installed in the UK you would find that the retailed would pass on your details to TVlicensing.

      Its the tuner card that makes you TV capable.

      As for plugging a tuner card into a Linux box and having it go "oh great - a TV card - here's some tv to watch" - good one, very funny.

    4. PsychicMonkey
      FAIL

      not so.....

      it requires extra hardware to watch tv, the license will be required when you buy that. If you buy a TV card for any pc they send your details to TV licensing.

      If the windows 7 computer already has the hardware, the computer supplier will pass your details on to them.

      Microsoft may not be that great but Windows 7 is actually pretty good. but most of you slagging it wouldn't have used it would you?

      1. Hans 1
        Boffin

        no, not so ....

        You only need a tv license in the UK if you watch broadcast stuff on your screen (TV, computer etc).

        I have used Windows 7 for about a week ... it is way faster and better than Vista, but that is not the point ... it is still slower than XP. Also, they fixed the memory bug that appeared in Vista where it used twice as much RAM than actually required.

        Apart from that, they changed the ui so much it is crap, it took me ages to find things in the beginning ... the start menu browsing has become useless - the old way was better/more efficient .... ok, you can search, but what if you cannot remember the name, but recognize the icon or its name when you see it?

        A waste of time ... no ifs, buts or maybes about it.

    5. Anonymous Coward
      Anonymous Coward

      No you don't

      Only need a license to watch.

    6. bazza Silver badge

      You're missing the point

      Any UK internet connected computer capable of playing streamed flash, running iPlayer, etc. etc. requires a TV license. That would include an ancient old PC running Win95, any iPhone, Macs of many generations, even my Sony Ericsson C905 Symbian phone. There is nothing special about Win7 in that regard. And yes, the likes of Dixons, etc. are obliged to pass your name / address on anyway.

      If you're worried about the extortionate rates of a license I suggest you take a look at TV from other countries and decide whether you'd prefer that instead. But if you're UK based you have got a license haven't you? You're not freeloading off the rest of us are you?

  18. Anonymous Coward
    Joke

    Joke...

    The joke only had to be explained for a few pathetic individuals who felt it necessary to complain about the ads!

    Personally, I don't think they are in the running for greatest ads of the year - but it's pretty clear they are meant to be comedic.

    1. Eponymous Cowherd
      Thumb Up

      Comedic

      Well, the comedy in the "secret browser guy" ad certainly wasn't lost on me......

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