Marketing veeps love hockey sticks and the idea that sales growth could accelerate in a way resembling the curve of such a stick on a chart really turns them on. Hockey sticks are hard to find if you are in object storage but glimmers can be seen, especially through marketeer's telescopes, and storage biz Caringo thinks, and …
The key growth factor in object storage will be the cost of storing an object. With Castor being platform agnostic, it can run on any x86 ranging from an IBM blade server to a low-cost whitebox.
Scale-out is potentially cheaper than other alternatives, and should allow competition with S3.
The Dell deal and the Openstack initiative add credibility, and open the door to volume rollout.
I would add that I've been an OEM of Caringo, and like both the product and the team. If the pundit's market size productions come true, this will be a very competitive, fast-growth area, with Caringo playing the game well so far.