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back to article Apple crushes High Street in UK web shopping stakes

Apple overtook Tesco, Argos and M&S this year to become the second most popular online retail site in the UK. Only Amazon UK beat them for hits in the latest quarterly figures published by IMRG HitsWise. The frenzy around the launch of the iPhone 4S in September probably drove up the number of people clicking on the Apple site …

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  1. Anonymous Coward
    Anonymous Coward

    You are trying to tell me that people purchase more from Apple stores than they do from Argos or Tescos?

    That's a fucking lot of apps and tunes. All virtual goods of course.

    I think I've maybe spent 20 bucks in the last year on the Android market, and several thousand in Argos and Tescos (I have kids). Either these figures are wrong or the world now views virtual goods as or more important than feeding ourselves and buying plastic crap.

    I'm shocked.

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    1. Arctic fox
      Reply Icon
      Trollface

      It is known as "3 Ps" shopping old chap (amongst retailers).

      The customer picks it, puts it down and pisses off without buying anything. Perhaps "shopping surfing" will be the new "porn surfing" - eliciting cries such as "'struth, look at the os on that" etc.

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    2. a_been
      Reply Icon
      Facepalm

      Try and pay attention and follow the link for more info, thats why it's there.

      This is on-line sales from Apple.com and it quiet believable that Apple alongside Argos and Amazon would beat Tescos since for most people it's quicker to drive to Tesco than use the on-line store. Tescos on-line store is great for getting the basics that you don't change a lot and can keep on your shopping list but it's normally faster and easier to just go to the store for anything else, expecialy if like me, your local tescos is open 24 hours a day.

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      1. Anonymous Coward
        Reply Icon
        Anonymous Coward

        Bollocks - the article is miss-leading. Item for item Tescos/Argos sell more online - and, read the fucking comment.

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  2. David Webb

    Thanks for that, Apple fans will be keen to point out that it's number 2 without pointing out, by traffic only.

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    1. Anonymous Coward
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      Anonymous Coward

      Apple fans are not usually those quoting "shipped" units as having been sold... You may be confusing camps here.

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      1. David Webb
        Reply Icon

        Actually Apple fans are the first to try to point out popularity, linking to web sites that state Macs are the best selling PC's or MBP's are the best selling laptops etc. Seriously, I just had to point out that "the phone that changed everything" is a marketing slogan by Apple.....

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  3. Pete 2 Silver badge

    Only in hits, not in sales

    from the report:

    "But the launch of the iPhone 4S twinned with the sad passing of Steve Jobs saw Apple’s web traffic increase five-fold this quarter"

    So it's not really that important, as far as surveys go.

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  4. Jedit Silver badge
    WTF?

    Top 10s

    Now not including #8 or #10.

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    1. diodesign (Written by Reg staff) Silver badge
      Reply Icon

      Re: Top 10s

      8 is Amazon.com and 10 is Tesco Direct.

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      1. Jedit Silver badge
        Reply Icon

        Thanks, Diode

        it might have seemed obvious, but the order at least was in doubt. Cheers for the clarification.

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  5. Luke McCarthy

    Odd

    Are they counting all visitors to apple.com domain? Or just store.apple.com? I would think a like a large number of those visitors are not visiting to buy an Apple product. It seems odd that they could rank so high only selling a narrow set of products from one company.

    I guess those TV ads are working a treat for Very.

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    1. a_been
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      It's just traffic so not that meaningful and it also apple.com. Surprising thing is Sainsburys at 26.

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  6. Peter 48
    Paris Hilton

    More of the same

    This is just another classic example of Apple's very clever marketing technique. Take some meaningless statistic and reword it to bolster their image and enhance their supposed superiority. Fox news could learn a thing or two from them. This statistic actually says nothing directly about their sales or turnover or even browsing habit of visitors, however the information is released in such a manner to imply that it is, leading the casual observer to conclude that they are vastly more successful than they actually are. The same goes for their stores. They have huge amount of footfall and are always full, but I suspect their actual retail turnover per visitor will be very low.

    I tip my hat to the masters of media and image manipulation.

    Paris, because she too has the media wrapped around her little finger.

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  7. Anonymous Coward
    Anonymous Coward

    It's a conspiracy

    Because every time their is a story about Apple it must be Apples PR. Agree with you about the stores, whenever i see a lot of people in a shop i always assume low sales. Now if it's empty, that to me is a sign of success.

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