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back to article Channel bites Apple's hand off for any old iPads in Q1

Apple sales via independent distributors across Western Europe soared 42 per cent in Q1, figures from channel analyst Context reveal. The sales-out numbers detailed by the beancounter's Vendor Performance Monitor (VPM) shows that the majority of growth was generated by the previous generation of iPads, up 180 per cent. This is …

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Would be interesting to see if all these sales corrospond to market share.

Does make you wonder how much kit they could sell if they weren't hosing the channel...

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Anonymous Coward

Outlet doesn't matter?

Since the end price to the punter seems to locked down by the American Fruit.

eg all ipad 2 base models are £329, whether "premium sales experience" Apple Store or chavtastic Tesco.

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Anonymous Coward

Re: Outlet doesn't matter?

Yep,

otherwise known as price fixing which is supposed to be illegal

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Pint

Re: Outlet doesn't matter?

What sort of rubbish is that? Price fixing in terms of companies working with other companies to ensure prices are high and therefore riping off the customer is illegal. Not setting a price for a product and not letting the reseller adjust the price so it's suits them. If that was illegal, surely Apple would of been told off by the International community already?

Get your facts right. and have a beer on me. It's Friday.

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Anonymous Coward

Re: Outlet doesn't matter?

'chavtastic Tesco'

You're on the wrong forum. Try this one instead: http://www.dailymail.co.uk/home/article-2075148/Get-Daily-Mail-newspaper-iPad-app-Daily-Mail-Mail-Sunday-Kindle--save-money.html

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Anonymous Coward

Re: Outlet doesn't matter?

Having worked for a company that sold Apple gear, you try selling it for less than what Apple tell you to and see how much stock you get in future

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Bronze badge
FAIL

Re: Outlet doesn't matter?

If Apple want to fix the retail price then they sell it through their own retail outlets.

If they choose to sell it wholesale to other retail outlets, then it's up to those retail outlets what they sell it for. That's how it works in the UK. Probably across the EU as a whole.

That's why some items have an RRP, Recomended Retail Price. The word "recommended" is significant in UK law.

You can buy Heiz Beans for a variety of prices in a variety of shops, no matter what Heinz may think of that end-user price. They get the wholesale price irregardless (subject to bulk buys/contract with large retailers etc). On the other hand, only Tesco get to sell Tesco branded beans and they get to dictate the retail price nationwide.

Apples actions are similar to the ebook agency model debacle and I suspect that now they have attracted the EU spotlght, their retail pricing strategy may also be looked at in the coming months.

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iPad2 is better than iPad3, that's hardly news, and since it's also cheaper...

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Bronze badge
Paris Hilton

Practical needs

If you want to off-loads stock you use every conceivable route open to you and the drop in price oiled the process - distribution was one route. In any event, much of the iPad2 kit shifted through distribution would have gone to a limited number of large retailers.

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Anonymous Coward

Growth generated by previous iPads

"The sales-out numbers detailed by the beancounter's Vendor Performance Monitor (VPM) shows that the majority of growth was generated by the previous generation of iPads, up 180 per cent"

Where does it say that?

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