back to article Acer vows to lose its rep as cheap consumer tat-pusher

Acer UK has flushed away its previous channel programme after polishing off a shiny new scheme to underpin its pursuit of biz customers. The once high-flying consumer brand, best known for punting low-cost notebooks in huge volumes, is trying to spread its tendrils in the commercial markets and needs tools to more effectively …

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  1. 2Fat2Bald

    Since most companies consider PCs to be - essentially - a comodity these days I don't think the brand is as important as it used to be. That said if you pitched them to management they'll probably be more confident of signing off they were hearing "IBM" or "HP" or "Dell". But if you can say that Acer is significantly cheaper then they may just go for it. I recall a time (long ago) when "Dell" was the minority, upstart left-field choice - which proves it can be done.

    I'd be perfectly happy to be issued with an Acer at work. I've had one for years at home, and i'm happy enough with them.

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