back to article Is it time for enterprise PC outfits to carry Apple Macs?

For years, the Apple Mac has played a small and niche role in enterprise computing, finding favour in areas such as desktop publishing, graphical design and video or content production. But on the whole, a perception of a high price coupled with the lack of a broad spread of general purpose applications has had the tendency to …

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  1. Shagbag

    "An added benefit of carrying Macs is that they usually have much higher average selling prices than mainstream Windows PCs. Shifting sales across to Macs can help to drive revenue growth without having to endlessly chase unit shipment growth."

    I'd expect the retail margin on an Apple is not very different from a non-Apple device and Apple will be keeping the 'cream' with (relatively) high wholesale prices.

    1. Euchrid

      I’m in agreement about the margin.

      This is going back a bit, but when the old G3 iMacs cost around £999 for the entry model, the dealer mark-up was around £70. It was this kind of margins that kept iMacs initially out of PCWorld as Apple wouldn’t budge on this margin (back then PCW would insist on a crazy mark-up). Back then resellers tended to make their money from offering various services (e.g. tech support), rather than the number of Macs shifted.

      Things might be completely different now, but I doubt it.

  2. Anonymous Coward
    Anonymous Coward

    Guy in yellow

    Doing it old school - no computer and cribbing from person next door.

  3. Mage Silver badge

    No

    No.

    Overpriced and near zero enterprise support. Linux Laptops and Workstations are more sense if Win8 is disaster.

    Dunno why people buy so many iPads either.

  4. Christian Berger

    Not a question of reseller

    It doesn't matter who re-sells the computer, but if they are fit for professional use. Apple's high-end Macs are certainly able to compete with good Linux workstations. It may be a niece market, but it's an existing one. Just don't expect an iBook to be of much use in a business, or plan for them being a good fraction of their time in factory service.

    So in a nutshell, carry business-ready computers, and leave the consumer stuff at home.

    1. Anonymous Coward
      Anonymous Coward

      Re: Not a question of reseller

      > It may be a niece market

      Is that legal?

  5. Luke McCarthy
    Headmaster

    Apple is still a computer company

    It's just that consumer electronics became computers.

  6. Anonymous Coward
    Anonymous Coward

    The correct answer is...

    It depends on the requirement.

  7. Glenn Amspaugh
    Coat

    Toys

    Obligatry "Macs are just toy computers that cant play games or caption funny cat pictures or anything like real computers can do. And only boring science nerdsuse them, not 1337 dudes who have 120 level evil paladins on Warcraft Worm World!"

    Mines the one with tongue firmly stuck in pocket.

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