Oracle UK and Ireland boss Dave Callaghan has been switched out of his role amid claims that the Blighty wing missed its sales target by about ten per cent. In a straight job swap, Callaghan has been handed control of EMEA channels and Dermot O'Kelly has moved in the opposite direction to take the hot seat. The exchange happened …
Could someone just explain
What this 'Channel' thing is all about?
I mean, no doubt it's something like 'cloud' - something we've all been doing for a few decades (apparently paying someone else to host your website is 'going cloud' now) but presumably some tosser whose shirt collar is a different colour to his shirt thinks a new word is in order to justify hiking his own pay packet. So really, just, WTFAYBOA Reg?
Re: Could someone just explain
Actually, I'm with you there - anon, cos in my job I really should be able to write a definition myself without resorting blindly to Wikipedia, but maybe this answers it:
"Distribution of products takes place by means of channels. Channels are sets of independent organisations (called intermediaries) involved in making the product available for consumption . Merchants are intermediaries that buy and resell products. Agents and brokers are intermediaries that act on behalf of the producer but do not take title to the products.
A firm can design any number of channels. Channels are classified by the number of intermediaries between producer and consumer. A level zero channel has no intermediaries. This is typical of direct marketing. A level one channel has a single intermediary. This flow is typically from manufacturer to retailer to consumer."
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