back to article Acer EMEA boss: PC crash hit us like a coal mine GAS BLAST

Acer's channel-cramming strategy that left it with a pile of unsold PCs almost visible from space was "terribly wrong", a top boss has admitted. EMEA president Oliver Ahrens, who led Acer China while Europe's inventory mountain grew, told The Channel the hardware vendor has learned its lesson after consumer demand swerved …

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  1. Anonymous Coward
    Anonymous Coward

    PC crash hit us like a coal mine GAS BLAST

    So thier business exploded? Surely that's a good thing.

  2. frank ly

    " ...we didn't have any canaries," he said.

    Would the canaries have sent a Tweet to advise of stock build-up? Is this what he thinks?

  3. The Godfather
    Mushroom

    birds are cheaper

    Canaries would have worked out much cheaper than big-wigs with an eye off the ball

  4. keithpeter Silver badge
    Windows

    So where are all the cheap laptops?

    Where are they flogging the old over-stocked lappys?

    Off the back of a container?

  5. mhenriday
    Meh

    This may sound naive or at least terribly old-fashioned,

    but have the Acer execs considered producing better quality products as a means to gaining users' trust ?...

    Henri

  6. Alan Brown Silver badge

    Interesting to see

    That Acer don't just keep their customers in the dark.

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