Re: I bet
Well, in a sense they are monetizing their pre/post-holiday shopping season computer capacity by having others pay them rents the rest of the year. Examined in that light, any reinvestment (capex, human, &c.) is made at negative interest rates which I don't think I've ever heard of anyone accomplishing before. So, yeah, I'd be shoveling that cash flow into reinvestment as fast as I could as well. Anything that earns additional tax subsidies would only be that much more sensible.
I do wonder about the TV-series though. Too many different ways to count that to even think about whether it's financially sensible or not. Although I tend to lean on not when it comes to media properties. Too many scams over too long a period to ever consider it legitimate let alone ethical or moral ;).