"The foundation is the familiar SoftLayer infrastructure-as-a-service service"
Familiar to who exactly? No one here had ever heard of it before.
IBM has thrown open the doors of its “cloud marketplace” a software-and-infrastructure-and-platform-as-a-service supermarket that offers its own and third party products. The marketplace has three main elements. The foundation is the familiar SoftLayer infrastructure-as-a-service service, which like rivals from AWS, Google, …
Lots of us in IBM have heard of it - mainly because it is so often touted as the Second Coming that will move us on from the uncompetitive, bureaucratic, steaming turds that have been Smart Cloud Enterprise and Smart Cloud Enterprise+. Except that the internal communications don't quite put it like that.
I suspect the usual suspects (Legal, Finance, Management, other Management, more Management) will try their best to fuck SoftLayer up too.