Cloud Physics?
At first I thought it was a science article, then I found out it was a marketing ploy. Sad sad sad.
I wonder if a company called "We Sell Stuff" would be successful. It is always sad to see business people resorting to using science terms as marketing thinking this will impress people. The sad thing it most likely does.
Perhaps I could start a company called "Fermions are Us" and make a killing.