Meh....
That figures. Only put it in California for the health nuts... but bacon that is only smoked is excellent bacon, normally. It's also pricey but available in many other places.
Sports shoe maker Reebok is getting into the bacon business. The move into delicious salted pork parts isn't a diversification. Instead, the company is targeting devotees of the CrossFit cultfitness craze, who often adhere to a “paleo” diet that's heavy in protein and light on carbohydrates. Ad-slinging chronicle …
Uncured "bacon" is... pork! In fact this product is cured, note the sea salt in the ingredients. And since the point of using sea salt for curing is that it has naturally occurring nitrates in it, amongst other things, the claim that there are no preservatives is a bit dubious. And of course smoking is a preserving technique in itself, that will add all kinds of compounds to the meat. Presumably all this confusion is meant to make it more acceptable to the fitness nuts who'll be buying it.
Going to California for smoked meats is like going to Florida for the Alpine experience. If you want good smoked meats and sausage, you need to go where the Germans settled: east and central Pennsylvania, maybe the Great Lakes. I admit that the southerners are often very good with ham.
As both a commentard and a crossfitard, I assume this to do with the annual Reebot Crossfit Games that ran last weekend in California. I would have joined another cult, but crossfit was the only one that involved eating more bacon - and proper Irish rashers at that, none of this excuse for pigmeat the yanks come up with.
was it Douglas Adams that said something like 'the terribly sad thing about americans, is that they LOVE bacon, but they don't realise they are doing it wrong - it could be soooo much better'
summit like that anyway.
google is turning u a blank, so please correct quote and attributer commentards.