How cheap is that whitebox?
I can imagine the debates at EMC. On the one hand you have guys feeling the hot breath of the ODMs on their necks and worrying the price of hardware will drop like a rock, and on the other you have guys trying to embrace the inevitable, and build software to control it.
It looks like the typical reaction of the status quo. Every salesman in EMC is motivated NOT to sell ViPR, since it's cheaper overall and it loses them most of their account control. Result is dismal sales for the product. ViPR will quietly be buried, and everyone will heave a sigh of relief.
Of course, the ODM issue won't go away, and the ViPR folks will be vindicated, but much good it will do them! Better for EMC that ViPR be transferred to VMWare. Now EMC is without a unified storage approach or a good Software-Defined Storage story....Oh wait!, ViPR isn't dead yet!!!!