back to article EMC: We're not sitting on the fence anymore. We love disties

The new man sitting in EMC’s channel chief’s chair wants to apply the well worn strategy of working very closely with disties to up its sales programmes and subsequently volumes, something it has singularly struggled to do. Fifteen-year company vet Russell Poole took over from Terry Beale in the summer, adding the UK channel …

  1. The Godfather
    Paris Hilton

    uhm...

    why wouldn’t we view [UK disties] Avnet, Arrow and Tech Data as enterprise accounts where we manage them in the same professional way as we would RBS or Tesco?”

    1 - they don't deliver the profit RBS and Tesco do...

    2 - They're volume players who generally have to work through resellers

    Want to be channel friendly? pass on RBS and Tesco.

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