Smoke and Mirrors
Another Autonomy then.
Think of a concept, puts some fancy buzzwords around it, add in lots of marketing which highlights what it purports to do but, don't explain how. Generate lots of excitement with investment companies and speculators who don't know anything about the market but think that it sounds dynamic and sexy and therefore must be good.
Sell company for Billions.... discover there is no product.
Nice work if you can get it.