UK.gov: Just one in three G Cloud suppliers have won ANY business The majority of tech suppliers on G Cloud haven’t seen a penny of taxpayers cash – not a bean – according to official figures on government spending. The sixth iteration of G Cloud is now live on the Digital Marketplace, introduced at the start of this month with 1,453 companies touting for business, up 15 per cent on the …
"some service descriptions make it very hard for buyers to understand what a service does and therefore how relevant it is to their requirements." - Yep, and some of the many questions you need to fill in to get on g-cloud are extremely difficult to understand too. So no surprise the answers are confusing.
The fact is, as is the case with all government frameworks, is that the supplier still needs to sell their services to the customer. Sitting back and waiting for customers to buy won't work. The frameworks are a route to market and a way that suppliers can facilitate the actual purchase process, once the customer has decided that they want to buy the service or product.
The Register 
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