'Nokia store? I dunno no Nokia store. This here's a Microsoft Reseller' The gradual winding-down of Nokia as a consumer electronics brand continues, with Nokia retail stores and Care repair centres worldwide now morphing into Microsoft sales outlets. "Nokia retail stores will be called Microsoft Authorized Resellers and will showcase a range of Microsoft experiences and products including Lumia, …
Leveraging a World-wide Brick'n'mortar presence to showcase its line of hardware products, adapting said presence to the local markets, selling and supporting hardware that doesn't have Windows installed?
Never thought I'd see the day. Looks like ditching Balmy Ballmer might save the company after all!
Now if they'd just do something about their screwy GUIs and business licensing.
confuzzled is the right word when it comes to sorting out their Software Licensing.
Back to the reatil stores. Will they be more successful for MS than their US Retail Presence has been?
Whenever I come upon of of their stores, the tumbleweed is blowing around and the staff far outnumber the customers.
Still, you have to admire their efforts to sell their kit.
..when you appointed the Microsoft corporate trojan horse Elop as your CEO, Nokia.
You could have made the most wonderful Android phones. You had a wealth of R&D expertise and a comprehensive patent portfolio... and you threw it away to those vampiric jackals at Redmond.
Anecdote:
Where I am there's a posh mall which once had a big Nokia Care Centre - a customer service centre. It was big and took up two shop units. It was arguably one of the anchor tenants of the mall.
In early 2015 the Nokia Care Centre is no more. It is now a spectacles shop and a female underwear shop, side by side.
To think that MS completely destroyed the only engineering team in the world that could have taken over the 'emerging' market, i.e. the 4 billion people that don't care about playing Angry Birds and just need a cell phone to make phone calls, and that can last a couple of weeks on one charge.
Let this be a lesson to European companies that actually have engineering talent - when you see an American company sniffing around talking about 'partnerships', don't walk - RUN the other way..
Only a smoking crater in the Finnish economy remains of this partnership.
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