back to article Epson: Cheap printers, expensive ink? Let's turn that upside down

There can't be many printer owners who haven't had an apoplectic fit about the outrageous cost of inks for their machines, and now Epson is trying to change that business model and lower the cost of printing. Traditionally printer manufacturers have sold their hardware at a loss and made the money back over the lifecycle of …

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  1. Andrew Tyler 1

    Hm..

    Okay, I like the direction of the concept, but if the printers are still crap (ie, their $379 version is the equivalent quality of a $70 Canon) I dunno if it works on the average consumer level. Entry level printers are of such hideously poor quality, I can't possibly imagine paying more for them than I already do. They aren't amortizing the cost with the ink cartridges, that's just bonus money for them. If they really wanted to make a difference, why not establish an industry standard for printer ink, let anyone make that, and then the printer companies can compete on price and quality of their printers? All that aside, I'm glad to see somebody doing something different if not just for ecological reasons, then just sanity.

    1. Anonymous Coward
      Pint

      Re: Hm..

      I can only upvote you once.

    2. Mark 85

      Re: Hm..

      If they really wanted to make a difference, why not establish an industry standard for printer ink, let anyone make that, and then the printer companies can compete on price and quality of their printers?

      Why not? Profit and market share. One can't level out the playing field anymore as there's just too many greedy folks involved.

      1. PNGuinn

        Re: Hm.. Standard ink.

        There's a slight problem with that. Engineering.

        For a start we have 2 basic inkjet systems - bubble jet (boil the ink and use the steam to blast a droplet at the paper) and piezo jet (constrict the jet to blast a droplet onto the paper.

        Then we have basic CMYK and CMYK + extra inks for better colour reproduction.

        How many standards do you want?

        What happens now is that someone reverse engineers the chemistry and tries to make a compatible ink. As cheaply as possible. And sells at as high price as the market will stand.

        Over the years the compatibles have been getting better. Printer manufacturers have reacted by producing unique cartridges for each model and all sorts of dodgy electronic tricks to stop the compatibles, including releasing the lawyers. Lesgislators are beginning to react against this monopoly lockin.

        Maybe Epson have smelt the custard and realised that :

        a. The good times are nearly over and the business model is nearly worn out.

        b. Lasers have got so much smaller and cheaper, tend to be more reliable and last longer, and are beginning to eat the inkjet's lunch. (Yes I know Epson also supply lasers.)

        c. The customer is right royally pissed off with them, and with the low initial cost is well prepared to risk the machine with a cheap compatible replacement.

        d. If he / she does and the machine borks some while later because the cheepie ink was naff the printer manufacturer is likely to be blamed.

        -- Begin rant --

        Yes, I know that there are many cheap and nasty lasers out there, and that the same issues of replacement supplies apply, but I suspect that print lifetimes per cartridge are generally far longer.

        My main concern with all this is the problem of dried out cartridges. Epson heads are part of the printer rather than the cartridge, so that may be the reason why they have jumped first.

        Disclaimer. I seem to do a lot of printing, which is why I've invested in workgroup level lasers. What little experience I've had with inkjets has been pretty poor. Colour device for occasional colour printing. Occasionality limited by the cost of the ink. And (in my case) non waterproof ink. Result - dried out jets quicktime. Now got a colour laser. Problem solved. Still only use it occasionally. Downside - its a big beast.

        The Kyocera black and white FS1020D duplex was expensive at around, as I recall £250, but warrantied for 3 years / 100,000 copies on the process unit. 7200 copies from a tub of black powder (which has proved a pretty accurate average). Now getting on for 15 years and 70,000 copies and still giving me very good quality.

        On the other hand there will always be a demand for the cheapest. Recently collected my daughter from uni for the summer. Loaded up, waiting for her to get her halls room inspection done before she left, watching a staff member going through the bins sorting the rubbish the departing students had chucked out. I was staggered at how many quite new looking inkjets he was extracting from the bins. How many were borked, how many were broken, how many just out of ink and how many just binned because someone was too lazy to take it home I couldn't say.

        Personally, I feel anything that makes the infernal things fit for purpose would be a good thing. Where the line is drawn is open for debate.

        -- End rant --

    3. Kurt 4

      Re: Hm..

      I think you're missing the point. The $379 printer is the same as the $70 printer because the $70 printer is over charging you for ink. If you print a lot as business do, you stand to save thousands of dollars over the life of the printer. Epson will make a few more bucks up front and you'll save a few bucks in the long run.

      1. Richard Taylor 2

        Re: Hm..

        Its not actually the same. The mechanics (including the need to keep nozzles clean) of a printer with refillable ink are a little more complex than those of a printer with snap in cartridges (which deteriorate quite quickly if you refill the cartridges manually - sometimes thwarted by manufacturers 'measuring ink usage' and disabling the cartridge for your own good - of course). I suspect as well that the printer is intended/expected to print rather more pages than the lowest of the low, which again raises costs.

        Yes it won't be $300 but it is probably unfair to claim this is an identical machine.

        1. Paul Shirley

          Re: Hm..

          One huge change possible with very cheap ink is using enough of it to keep the heads very regularly flushed even if the printer is not being used, without annoying the users over cost. I print rarely and both my inkjets died prematurely with unrepairably blocked jets and replacements that cost more than a new printer. I switched to a colour laser printer when the last one died.

          If they get the lifetime right or at least make replacement heads cheap this could kill laser printers for many workloads.

        2. Tcat

          Print heads good vs. cheap

          You are correct. I had totally forgotten about the 3-digit replacement cost od a ceramic print head.

          IIRC, Epson is water based (Inkjet) while Canon (BubbleJet) is oil based.

      2. BigbenNZ

        Re: Hm..

        Not so a Epson is a Real Ink Jet a Cannon is a bubble jet that its print heads burn out, plus the Epson does not need to use Water/Alcohol based Inks.

  2. Anonymous Coward
    Anonymous Coward

    I can't speak for others, but what always irked me about the situation with inkjet ink is the sheer dishonesty about the pricing.

    Cartridges of ink costing upwards of $30 a shot is just so obviously bare face extortion it just leaves a really bad taste in my mouth.

    But then the economics of an awful lot of things leave me speechless.

    Take opticians. Typically, there are three costs associated with getting glasses: examination, lenses and frames.

    1) Examination - time with a (hopefully) qualified professional to get a full check up, and expert opinion and a prescription for new specs if necessary. A one-off service would surely be the most expensive part of the whole process.

    2) Lenses - largely made by machine these days but they are custom parts made for the customer. Surely, the second most expensive part.

    3) Frames - standard items manufactured in the thousands in factories in China for the most part. The costs of these would be *by far* the cheapest.

    So what do we have by and large? Free examination, cheap lenses and absolutely extortionate frame costs. It beggars belief. I couldn't work in one of these places. I just couldn't look the customers in the face without extreme embarrassment.

    1. Anonymous Coward
      Anonymous Coward

      Can't fly in the face of fashion

      From the grave goods of neolithic tombs through to SpecSavers, the one constant in humans is the deep compulsion to look good (by whatever standards prevail at the time). So the money will get spent on the visible bits: providing that the prescription isn't so bad that the wearer squints like Quasimodo and that the lenses don't look too much like beer tankards then the frames are pretty much all that gets noticed.

      Is this rational, to ignore the ostensible function of good vision and focus on the presentation? For an individual possibly not, but for a gene line possibly so: a rational peacock might pluck out his tail for better personal survival odds but at the expense of reproductive success. This shades into behavioural economics - the fine art of trying to explain why investors (in any field) so often don't pursue what looks superficially like their rational self-interest.

      1. Cardinal

        Re: Can't fly in the face of fashion

        "so bad that the wearer squints like Quasimodo"

        Well, glasses like that would give anyone the hump eh?

    2. Zarno

      The frames are seen as "status symbols" by a swath of the population, and the prices match because the manufacturers can do it, and most people have their insurance company foot the bill.

      If you don't want to look like Velma from Scooby Doo, you pay through the nose for what sits on your nose. It also goes up 5X in price if a brand name is associated with the frames.

      Although now the styles are changing, and the "Velma glasses" are getting more expensive, the "high school librarian" look is catching on again, and people are starting to like the idea of the pince-nez...

      1. Richard Taylor 2

        If you don't want to look like Velma from Scooby Doo, you pay through the nose for what sits on your nose.

        I think Velma is cute - far more attractive than Daphne - even if the more recent cheap cartoon style is awful.

        (not anon cos I like Scooby and is proud)

        1. Anonymous Coward
          Anonymous Coward

          Velma

          Velma is hot, and Daphne is a bimbo.

          Anonymous because... just because.

      2. J.G.Harston Silver badge

        If you don't want to look like Velma from Scooby Doo

        But Velma's hot! Phroaw!

    3. Gene Cash Silver badge

      Ah, but there are more pricing models than one. Take your glasses example:

      Like everything else, I buy my glasses online at places like 39dollarglasses.com (one of quite a few such firms, but I have personal experience with them) You need your standard prescription plus your Interpupillary distance (distance between eyes)

      They offer PDF printouts of frames, so you can roughly see how they fit. It's not great, but then I'm not looking for top fashion.

      I've had lenses that were mis-made several times, but that was done by the expensive opticians, and I've never had a problem with the online ones.

      This enables me to have 4 pair of glasses for computer use and for driving, with spares, and costs less than $120 TOTAL, instead of the usual $280 per pair.

      My exams are NOT free, as I see a professional optometrist, but it's paid for by my health insurance. Instead of the huge machine with the dozens of lenses in carousels where the doctor constantly asks which is better, she has a computer operated unit where I stare at an image and it somehow figures out my prescription. A couple minutes on that, another machine that puffs air at my eyeball to check for glaucoma, she does a exam of my eyes with the bright flashlight, and I'm done. She then usually spends some time discussing how much my prescription has changed, and why (because I am getting old, that's why)

      Things have changed.

    4. stucs201

      Are the real profits even in the frames? The optician I use seems to have a permanent 2-for-1 offer on glasses. However that doesn't include lens upgrades such thinner lens, anti-scratch anti-reflective coating, tint or light-reactive so the second pair can be sunglasses, etc. The 'free' second pair can work out quite expensive if you want anything other than the basics.

    5. Anonymous Coward
      WTF?

      "Free examination, cheap lenses and absolutely extortionate frame costs. "

      Cheap lenses?

      Lucky you. Mine are about 80% of the total cost! Either that or I have a couple of milk bottles bottoms (ask you parents kids) in front of my eyes.

      1. auburnman

        I feel your pain with the milk bottles. I usually go to Specsavers for the 2 for 1 deal, but instead of getting two pairs I get the thinning/tinting gratis. your local branch might do the same deal depending on the complexity of what you need.

    6. Sam Liddicott

      legal protection

      Interestingly the frame design can be protected by copyright or a design patent and so the price of a desirable frame can be kept high.

      Once you've hired good staff and got a decent lens machine (as any optician in business will have) how else can you add value?

      And if the customers assume good staff and a good lens machine, what they are buying is fashion.

    7. Tom_

      You don't have to play along, though.

      I get the cheap eye tests from Boots and then buy the glasses online for £10 a pair. I can even see through them.

      1. auburnman

        Does that work without being too much of a faff? I've been thinking about it lately. any particular online place you'd recommend?

    8. Peter Gathercole Silver badge

      There are two different methods of providing ink, typified by HP on the one hand, and the older Epson printers on the other.

      HP, along with Canon and also Lexmark before they left the market provide you with a cartridge which includes the print head.Every time you change the cartridge, you also change the print head. This makes the cartridges much more complex (and expensive), but at least should maintain print quality over the lifetime of the printer.

      Epson and Brother cartridges are buckets of ink, and if you go back to the late '90s, that's literally all they were. Plastic boxes filled ink, sometimes with foam to control the ink, together with the required holes to let the ink out. More recently, they've had a small amount of electronics in them, supposedly to allow the cartridge to monitor how much ink is left, but actually IMHO to try to make sure that you only use genuine cartridges.

      I currently have an Epson R1800 photo printer that takes a T054X cartridges. I have cartridges from other Epson printers. I've recently found that the physical cartridge from another printer designated T06XX (i.e. the next generation of printer) will fit in the R1800, but the electronics prevent the cartridge from being recognised properly. This strikes me as being a blatant artificial control of the post sale ink market.

      I kept a Stylus 1160, and before that a Stylus 880 (both models without electronics in the cartridge) going for a many years as my always-on network attached printers, because the ink was (comparatively) just so cheap. The 880 eventually had some print nozzles permanently blocked regardless of how I cleaned it, and the 1160 developed a power supply problem. That's when I picked up the R1800, hoping it to be similar. Unfortunately not.

      So it sounds as if Epson are going to go back to their old method of making the printer everything, and the cartridges/ink tanks nothing other than reservoirs for the ink. Great. Just don't push the printer price up too high for artificial reasons.

      1. Nigel 11

        There are two different methods of providing ink, typified by HP on the one hand, and the older Epson printers on the other.

        To be fair, it' s the cheaper HP printers that use this model.

        The HP OfficeJets use ink-only cartridges, and print-heads that are also user-replaceable. The running cost of these comes out pretty competitive in the field of printers in that price bracket (broadly £70 to £200).

        The problem with expensive printers and cheap ink is seen when some idiot loser wrecks the printer by poking his fingers somewhere he shouldn't, or by yanking out a jammed sheet of paper gorilla-style leaving bits of paper jamming up the works ( or bits of printer scattered on the carpet). This is one reason I like the OfficeJets. They're just about cheap enough to replace out of the consumables budget when the losers wreck them.

        My one puzzle is why are the replaceable print-heads so expensive, that it's cheaper to replace the whole printer shoud a print-head fail out of warranty? How does HP make more money out of shipping a vast lump of plastic and metal, than print-heads sold at half the price that they currently charge?

        1. Peter Gathercole Silver badge

          @nigel

          All of the Officejets I have access to use integrated print heads with the cartridge. As does a recent Photosmart that I've used. I'm only really using HP SOHO printers, and I guess mine are quite old, so it may be that the higher or more recent model printers don't use integrated print heads.

          I think the answer to your question with regard to replaceable print heads revolve around the fact that the product life-cycle is pretty rapid. Once a model is no longer sold, the parts are no longer manufactured. As a result, there are only a finite number of spares around, and if the company have done their R&D correctly, they probably won't keep more parts than they will need for warranty re-manufacture.

          Once the product is out of warranty, chances are the parts are in very limited supply, and the marketing model is such that most people won't go to the bother of stripping a printer down to replace the print head, but will just buy a new printer.

          1. Nigel 11

            Re: @nigel

            OfficeJet 8000 models and predecessors - replacing a print-head is as easy as replacing a cartridge. But buying two print-heads costs more than a new printer, and if one has just failed you have to consider that there's a high risk of the other one following it soon.

            They don't change the head design very often. ISTR that there have been only three iterations in the last two decades: the type 10/11, the type 88, and the type 940 (ink cartridge numbers, I think printheads use the same numbers).

            1. Peter Gathercole Silver badge

              Re: @nigel

              OfficeJet G55 and OfficeJet 5610 - Integrated print heads. Both are old, but neither are two decades old. And the G55, costing >£400 was not cheap either.

    9. Tcat

      glesses

      I had a customer that buys lens on-line only, claiming 25% the cost of Walmart.

      1. DropBear

        Re: glesses

        "Free examination, cheap lenses and absolutely extortionate frame costs."

        Dunno about that - in my experience it's rather free examination and reasonable frame costs, dwarfed by a lens cost that should qualify as a crime against humanity (all I ever ask for is light sensitive ones, considering wearing sunglasses is not an option for me). The net result is that I doggedly resuscitate my current specs again and again whenever the frame breaks somewhere: I just can't afford to get new ones and the perfectly good lenses "can't be" transferred to another frame (yes, I _am_ employed. In IT.)...

    10. Schultz

      "Cartridges of ink costing upwards of $30 a shot"

      Or you might go with the 1/2 liter bottle for <$30. I love my HP printer much more since I did that and paying top dollar for new HP cartridges is much less painful if I know I'll burn some ink through them..

    11. Trigonoceps occipitalis

      Your Not From Marketing Are You

      Never confuse price, cost and value.

      1. Anonymous Coward
        Anonymous Coward

        Re: Your Not From Marketing Are You

        My not from marketing? I don't get it...

  3. Peter Prof Fox

    Another option

    This is cool. It's another option for the school kid/person/business that needs a colour printer. (For the school kid it's an exercise in what-if maths -- and also everyone else.) For my arc-light-bright economic insight I should admit that plenty of ordinary kids who are expected to provide computerised homework their only option will be the gouging of the cheap investment then horrendous ink. It's like how pay-as-you-go electricity meters have a much higher tariff than DD etc. So the poor will stay exploited and poor.

  4. david 12 Silver badge

    My older Brother printer with the larger print tanks automatically cycled through (internal, paperless) print head cleaning cycles, to keep the thing operational when not in regular use.

    My newer Lexmark, the printheads dry out, the print nozzles get blocked, you throw out the small cartridges if you can't get them clean when you want to use it.

    Perhaps this new model is intended for regular heavy users.

    1. Skrrp
      Thumb Up

      +1 for Brother

      I've got a 4yr old Brother MFC and it keeps going. As you point out, it sits there and cleans its own heads from time to time, never had to run a manual clean.

      Brother have been running the 'pay up front, use cheap ink' model for years. This isn't a new Epson invention. I pay £9 for a full set of 3 colour + 2 black (compatible) cartridges and they last me about a year a set (very low usage).

      Plus; excellent Linux support from Brother drivers. Works on all my machines.

    2. Anonymous Coward
      Anonymous Coward

      My older Brother printer with the larger print tanks automatically cycled through ...print head cleaning cycles, to keep the thing operational when not in regular use.

      The British consumers' association recently had a look at ink use by domestic/home office inkjet printers - there appears little correlation between the ink use in cleaning cycles and reliability or performance, and some brands (Canon separate ink printers in particular) were wasting three or four times as much as actually printed in cleaning. Not only does this waste ink, but it means the printer spends ages chuntering and shuffling when I just want my damned print. Some other makers were able to offer self-cleaning printers that wasted far less ink than the Canon single-colour cartridge printers. The combined tank Canon printers wasted far less ink (ISTR that these had an integrated disposable print head on the combined cartridges?)..

      The truly irritating thing about my Canon is that despite its voracious appetite for ink when running self cleaning, it still needs periodic manual cleaning of the print head, which is a chore to get out of the machine, and takes hours of soaking and rinsing to clear.

      I've always liked Canon for their high quality photo capabilities, but I've got tired of the cost of wasted ink (even using third party cartridges), I've got tired of the noise and delay, tired of the need to hold a permanent stock of replacement cartridges, tired of the difficult task of cleaning the print head. Next time round Canon aren't assured of my business.

  5. Zarno

    So how much are the replacement print heads?

    I went to laser because the inkjets were always clogged and streaky, and consumed half a "tank" to clean the heads.

    Not to mention the forced cleaning cycles every few pages.

    1. Pascal Monett Silver badge

      Yes, laser is the solution

      Used ink printers for years - Epson included. The result was invariable :

      Buy printer

      Use up included ink without trouble

      Buy new ink cartridges (brand name only, no Chinese knock-offs ever)

      Start needing to clean heads regularly

      Start getting degraded print quality

      Move on to head cleaning before each print while cursing profoundly

      Chuck the whole thing out and buy another printer

      Of course, some people would say that I didn't print enough. Sure, about a page a day on average and I agree that is not much, but why does it work find with the purchase-included cartridges then go to Hell with store-bought brand name ones ?

      I solved the issue with a laser printer. Doesn't do color, but it bloody works. End of.

      1. kmac499

        Re: Yes, laser is the solution

        For plain documents I've got a 10yo HP Laser duplex which was recently upgraded via eBay with memory, network card and second paper tray. Toner can be cheaper than a set of inks, and the really neat trick is booklet printing. Take an A4 document and print a nice neat A5 book.

        1. Nigel 11

          Re: Yes, laser is the solution

          Universal drawback for Laser printing.

          If you leave a stack of laser printer output bound under pressure for years (such as in lever-arch binders or just a big heap), the ink will tend to adhere to the opposite page. The pages peel apart when needed, but there's some ink transfer which at best makes the single-sided pages look grubby, and at worst makes the double-sided pages illegible. Related to this is the (theoretical? ) possibility of someone malign lifting selected characters off the pages. Lawyers will advise printing your will using an ink printer for this reason.

          Colour Laser printers are either expensive to buy or expensive to run or both. (The quoted running cost never seems to include replacing the drum, which can last as little as 10K prints).

          1. Zarno

            Re: Yes, laser is the solution

            Yep, all valid concerns.

            I've had some of my early college stuff that came out of a HP laserjet 4 stick together after a few years, and it is indeed annoying.

            We have an HP color laser, and it's on it's first refill after the 4 included toner+drum assemblies lasted 2 years. We re-upped with extended capacity modules, so we should get 3-5 years at our print rate.

            The color toner is expensive, but it lasts if you have the settings proper in the driver, and HP still allows you to print after the "low toner" alarm goes off, so you can use the last of it up before you toss in the hot spares. Mail the old carts back prepaid, and everyone wins.

            I'll write my will with a fountain pen methinks...

          2. david 12 Silver badge

            Re: Yes, laser is the solution

            Reading reviews for middle-price color laser: "Thin lines may not appear". And this gem: "Pictures are recognisable".

            This is not photo quality.

  6. Henry Wertz 1 Gold badge

    Epson was doing this to some extent

    Epson has been doing this to some extent already, at the lower end the Epson will cost like twice what a similar HP costs, but the Epson will have less expensive, larger capacity cartridges. My parents have an HP that is nice, but my mom prints photos and such on it and man does it churn through ink. If you print enough it definitely could make sense to buy one of these admittedly costly printers to be able to use giant $12 cartridges.

    1. Anonymous Coward
      Anonymous Coward

      Re: Epson was doing this to some extent

      Epson has been doing this to some extent already, at the lower end the Epson will cost like twice what a similar HP costs, but the Epson will have less expensive, larger capacity cartridges.

      I have a fairly new WF 7610 (the +A3 version of their printers/scanner), and that choice was made by FIRST looking if I could get replacement ink. However, it seems to be quite reasonable in the way it uses ink, and the black XXL cartridge I just replaced the 'startup' cartridge with is an absolute bucket - it's huge. It wouldn't surprise me if it made sloshing noises when printing, it's that big. Given how that small "startup" black cartridge lasted with normal print jobs I cannot see me replace that before the new year.

      The issue with imitation ink is usually colour rendering. The printer it replaced didn't do a good job using replacement ink, but it was so old it was nigh impossible to get ink for it unless I used the replacement ink market. Hence the Epson. As it stands I'm not sure I'll use replacement ink on it - depends on the costs when I'm ready to buy. So far, the signs appear to favour Epson :).

    2. Anonymous Coward
      Anonymous Coward

      Re: Epson was doing this to some extent

      "[...] but my mom prints photos and such on it and man does it churn through ink."

      Our Kodak Express photo printing shop has said that the quality and durability of their digital printing is cheaper and better than doing it at home. That certainly appears to be true if you want an occasional A3 or A2 - or even bigger.

  7. JeffyPoooh
    Pint

    Kodak tried this cheaper ink, more expensive printer business model

    It's not clear that it worked out for them.

    1. Richard Taylor 2

      Re: Kodak tried this cheaper ink, more expensive printer business model

      As did HP with their Office range of ink jet printers about 10 years ago.

  8. Henry Wertz 1 Gold badge

    Market

    "The frames are seen as "status symbols" by a swath of the population, and the prices match because the manufacturers can do it, and most people have their insurance company foot the bill."

    I saw an article on TV suggesting that frame prices are as high as they are (in the US at least) in general because Luxottica has agressively purchased a whole supply chain (and built it up well). They've bought several high-end frame makers (which were already priced pretty high, and I don't think prices on these types went up) and produce the frames for several others, bought several regular frame makers (raising prices for these frames substantially), and several glasses chains (so you go to this store and they have multiple brands but they are mainly if not entirely Luxottica-owned or produced brands.) They are by no means a monopoly and you can still find places where the frames are much less expensive, but they do have about 80% of the glasses market.

    Back on topic, I had a IBM Color Jetprinter 4079 PS that I got used for like $10, it was pretty sweet to have a printer that took $4 ink cartridges. Woefully slow though (it was rated at 0.9 ppm.)

  9. Salts

    Continuous Ink Systems

    I have had good results from this type of system, upgrade costs about 70gbp, you hammer the cheap printer and if the printer fails in the warranty period just take it back. Yes it is slow, but these are 30-40 quid printers that give really cheap cost per page.

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