'the first of its kind outside its Seattle base'
apart from the ones in New York and San Francisco that you mention later?
Amazon is to open a support centre for AWS users in London – the first of its kind outside the company's Seattle base. The purveyor of cloud and tat is to open a “Loft” – or tech support space to you and me – in East London in the September to support a number of tech startups. London is apparently the obvious choice to …
Back in the 90s, most of these cloud-based startups would have had to put up lots of cash to build out or colocate in a data center. For us regular geeks, when that bubble popped, we had our choice of horrendously expensive equipment, Aeron chairs, etc. for pennies on the dollar. Now Amazon, Microsoft, etc. are going to have all that gear and it'll be all for naught. The public cloud is also allowing these startups to last longer than they normally would have, given they only have to pay monthly for their usage.