back to article Woman makes app that lets people rate and review you, Yelp-style. Now SHE'S upset people are 'reviewing' her

It was oh so predictable. The founder of new slander-app Peeple has been surprised to discover people slandering her online. Julia Cordray, of Calgary, Canada, landed herself and her company a ton of publicity this week, appearing everywhere from the Washington Post to ABC News, talking about how the app – due to be launched …

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  1. Tim Roberts 1

    only one suitable comment

    you reap what you sow

    1. Charles Manning

      Re: only one suitable comment

      People in glass houses should not throw boomerangs.

      1. Just Enough

        Re: only one suitable comment

        To be fair to Julia Cordray, and there's a lot of unpleasant motivations being suggested here, it sound like she's just a bit clueless about the nastier side of human behaviour and the internet.

        Yes, it would be nice to think that this website could be used for people to share just how wonderful their friends are, in a caring sharing, loving, flowers and fluffy cloud way. Wouldn't that be a great world to live in? But we all know that there will be just as many trolls, bullies, morons and arseholes who'll use it for exactly the opposite.

        Julia Cordray's problem was, perhaps fortunately for her, she hadn't encountered enough of these people to realise what might happen. Well, now she has.

        1. Anonymous Coward
          Anonymous Coward

          Re: only one suitable comment

          > Julia Cordray's problem was, perhaps fortunately for her, she hadn't encountered enough of these people to realise what might happen. Well, now she has.

          Maybe. My bet is that this is a 'performance art' stunt erm... performance

          1. Stoneshop
            Trollface

            Re: only one suitable comment

            Maybe. My bet is that this is a 'performance art' stunt erm... performance

            An, ahem, cunning stunt, shirley.

            1. elDog

              Re: only one suitable comment

              Kudos to you if you get away with that!

              Surely this cunning person knew into what she was getting herself.

        2. Shooter

          Re: only one suitable comment

          >To be fair to Julia Cordray, and there's a lot of unpleasant motivations being suggested here, it sound like she's just a bit clueless about the nastier side of human behaviour and the internet.

          $Diety save us from idiots with good intentions.

          1. Stoneshop
            Devil

            Re: only one suitable comment

            $Diety save us

            Sod it, I want the full-fat hellfire and brimstone, not the one with only 30% damnation.

          2. John Sturdy
            Holmes

            $deity already gave us a warning

            For is it not written in the Proverbs of King Solomon, It is better to meet a mother bear robbed of her cubs than to meet some fool busy with a stupid project.

            Someone saw that one coming a few millenia in advance.

          3. Ilsa Loving

            Re: only one suitable comment

            "The road to hell..." 'n all that.

            1. DropBear
              Facepalm

              Re: only one suitable comment

              This is NOT like giving a child a knife only to find he cut himself with it - this is like giving an ADULT a knife only to find him/her complaining loudly "OH GAWD, THIS CUTS?!?" F**king retard...

            2. Stoneshop
              Devil

              The road to Hell

              Simple, you take the E6 from Trondheim to Stjørdal, turn off at the airport, then take the 705. You can also get there by train.

      2. xchknfrmr

        Re: only one suitable comment

        Or take showers.

    2. big_D Silver badge
      Coat

      Re: only one suitable comment

      The updated comment is apt. I live in Germany and the word "gift" means poison, seems to pass very well to the platform.

      1. Anonymous Coward
        Anonymous Coward

        Re: only one suitable comment

        "in a digital world we are becoming so disconnected and lonely"

        And that is exactly why you should never join such a website. Go live in the real world.

        1. Jedit Silver badge
          Angel

          "Never join such a website. Go live in the real world."

          There's a certain irony in an anonymous poster on an internet community forum exhorting his fellows to "go live in the real world" to avoid becoming disconnected, don't you think?

          Reality is a wonderful place, but I'm glad I don't have to live there full time.

          1. Anonymous Coward
            Anonymous Coward

            Re: "Never join such a website. Go live in the real world."

            Not irony. Prior to the internet, we still need to sit somewhere alone to read our papers. So it is perfectly reasonable for one in today's world to get news on the internet and still remain very much in the non-cyber world. Furthermore, it is wise to maintain anonymity online. The reason many websites make a lot of money is the ease of harvesting information for selfish gain. So the less information you release, the less nonsense you have to deal with.

        2. Craigness

          Re: only one suitable comment

          "And that is exactly why you should never join such a website"

          The beauty of this website is that you don't even have to join it! Your worst enemy can create a profile for you*, add a story about how you lost your job because of allegations of abuse, give a fake phone number so you never find out about it**, give you 3 stars so the review goes live instead of into your inbox for 48 hours***, and thereby make your life a lot more difficult.

          It's a bully's wet dream.

          * they'd need to create a fake facebook profile (or use their real name) but this is not difficult

          ** unless facebook has an API which verifies profiles, names and phone numbers, and Peeple use that API (for safety, never give facebook your phone number - or use their apps, because that gives them permission to know your phone number)

          *** you'd obviously have to say something nice as well, or people with think you gave an abuser a positive rating

          1. Ben Tasker

            Re: only one suitable comment

            *** you'd obviously have to say something nice as well, or people with think you gave an abuser a positive rating

            Positive whilst dropping warning flags in, shouldn't be too hard

            Although the abuse allegations against (him|her) would have caused many to retreat into themselves, (him|her) remained happy, helpful and carefree, really going the extra mile to help everyone around them, even after losing (his|her) job at the nursery. (He|She) was so chirpy and devoted to helping everyone else out, we didn't even know the police had lost the evidence until (he|she) told us a week later. It's such an honour to know such a positive, helpful person

            Rate nice and highly, because you're "complementing" the person

            1. JLV
              Headmaster

              Re: only one suitable comment

              complimenting ;-)

              Good call though.

          2. Stoneshop
            FAIL

            Re: only one suitable comment

            so the review goes live instead of into your inbox for 48 hours***

            Whose inbox? The one on Peeple that I don't know about because the Fine Character who claimed to know me nicely provided the wrong phone number so the notification didn't reach me?

            Or a Farcebook inbox that Peeple assume is mine (but demonstrably isn't)?

          3. MacroRodent
            Mushroom

            Re: only one suitable comment

            Your worst enemy can create a profile for you*, add a story about how you lost your job because of allegations of abuse, give a fake phone number so you never find out about it**,

            Moreover, the Peeble web site faq says removing yourself from Peeble is considered a future feature!

            I suppose you can try to convince Peeble to remove the abusively created profile manually, but it will probably take time to convince them it is malicious, and meanwhile all the world will see the fake profile. So a really evil attacker can spoil your reputation at a critical moment, does not matter if the page is removed a day later.

        3. xchknfrmr

          Re: only one suitable comment

          You don't get a choice. Someone else can join you to the site using your cell phone number.

      2. Breen Whitman

        Re: only one suitable comment

        Haha. Yes, another way the app would be "german" is it is like even the softest German porno: demeaning urine and poo play.

      3. This post has been deleted by its author

    3. g e

      Danger! Will Robinson!

      Schadenfreude overload!

  2. Ken Hagan Gold badge

    What was the business model here?

    Presumably it costs money to set this up and presumably she was hoping to make some money out of this once everyone started using it. Any idea how? Were the startup costs sufficiently great that she needed to convince an investor to back her? If so, how the hell did she do it?

    1. stucs201

      Re: What was the business model here?

      Well the obvious would be:

      1) Charge people to have "their" profile removed. AKA blackmail.

      2) Put ads on it. Most web-based business plans seems to start and finish with selling adverts.

      1. Eddy Ito

        Re: What was the business model here?

        3) Sell the "contact list" of raters and rated alike and score a twofer since you've collected a lot of personal details about people who aren't willing to join.

        1. LucreLout

          Re: What was the business model here?

          @Eddy Ito

          since you've collected a lot of personal details about people who aren't willing to join.

          That's the bit I don't understand. Surely the DPA requires that they have my permission to retain and process my information, so if I haven't signed up for their service then its big fine time?

          I get that they can host it in the USA and hide under protected speech laws, but I'm willing to bet an enterprising lawyer can manufacture a case against anyone submitting data on EU citizens as a violation of safe harbour laws.

          Any souless, destined for hell ambulance chasers care to comment? :)

        2. elDog

          Re: What was the business model here?

          And anybody stupid enough to supply details would be a fine prospect. Oh, wait ElReg!

      2. rtb61

        Re: What was the business model here?

        More logically corporate and public relations propaganda to destroy people they dislike and to write wonderful glowing reviews of who ever pays them to do so. The fitting appliance https://en.wikipedia.org/wiki/Scold's_bridle for the truly ugly gossips who launched this get rich quick scheme.

      3. maffski

        Re: What was the business model here?

        'Most web-based business plans seems to start and finish with selling adverts.'

        Most web-based business plans start with selling adverts and finish with 'get bought by Google/Facebook/Yahoo (if desperate)'

      4. jonathanb Silver badge

        Re: What was the business model here?

        4) Sell shares to gullible investors. That's the business plan for most .coms, or are they called cloud-based platforms now?

        1. Danny 14

          Re: What was the business model here?

          Business model full of access to people's facebooks profiles, contacts, mobile phone numbers, ratings. Im sure someone will buy that info.

          If sales>DPA based actions then good to go!

        2. Anonymous Coward
          Anonymous Coward

          Re: What was the business model here?

          "sell shares to gullible investors" ... that's so 2000. The modern business model is develop something that is seen as being a potential add on to Google/Facebook so that Facebook/Google buy you up to stop Google/Facebook getting your idea.

    2. MattPi

      Re: What was the business model here?

      Keep it running long enough and get it big enough that some social media giant buys it out. That's the only model I can think of.

      1. Voland's right hand Silver badge

        Re: What was the business model here?

        Keep it running long enough and get it big enough that some social media giant buys it out.

        All "giants" have significant exposure to legislation which takes a very dim view on this by the nature of being HQ-ed or operating in areas with stronger data protection, libel legislation and/or various online anti-abuse laws. This is a liability of pangalactic proportions even compared to the liability Google took on with YouTube (and managed to shrug off). None of them will touch it even with a 18 feet long electrified cattle prod.

    3. Anonymous Coward
      Anonymous Coward

      Re: What was the business model here?

      > Presumably it costs money to set this up and presumably she was hoping to make some money out of this once everyone started using it. Any idea how?

      Welcome to the world of start-up financing, my dear chap.

      It doesn't matter if your business idea involves serving turds on a stick, if you convince the VCs that you're going to reach X million people, you get the money. Just don't ask.

      1. Anonymous Coward
        Anonymous Coward

        Re: What was the business model here?

        "Peeple currently has a valuation of $7.6 million (£5 million) based on the amount invested, which is around $250,000 (£165,000)." http://uk.businessinsider.com/peeple-yelp-for-people-app-2015-10

        I guess my £500 car has a valuation of £15k based on the amount invested.

        So I am now looking for some wealthy investors prepared to share in the benefits of this once in a lifetime investment opportunity. Of course the more that is invested, the more the car is worth.

      2. Ken Hagan Gold badge

        Re: What was the business model here?

        "It doesn't matter if your business idea involves serving turds on a stick, if you convince the VCs that you're going to reach X million people, you get the money."

        Which merely defers the question: where do the (idiotic) VCs get *their* money from?

        I'm genuinely puzzled because I appear to live in a world where large numbers of unspeakably idiotic twats have access to large sums of money, and I'm feeling left out. I'm as big a twat as the next guy, but no-one has ever offered me cash it.

        Edit: It would appear that Craigness has found the source of money. Apparently we paid for it.

    4. apolodoro

      Re: What was the business model here?

      The business model is blackmail. They have to allow users to add others arbitrarily. Without this option, there is no one to rate. Once these accounts are created, person being rated has to join the site to claim the account and make sure that they can contest negative reviews. All these people are then shown all sorts of ads.

    5. Craigness

      Re: What was the business model here?

      They said they got $50000 from "the government". Someone on Twitter asked which government, and which department. They claimed not to be able to tell them, then accused them of bullying.

      1. Ben Tasker

        Re: What was the business model here?

        > The business model is blackmail.

        Might also be targeted advertising:

        you have 100 1 star ratings, which leads us to deduce you're a cunt. So, you get Vagisil adverts

        > I guess my £500 car has a valuation of £15k based on the amount invested.

        Wouldn't recommend giving your insurance company that option though ;)

        1. Anonymous Coward
          Anonymous Coward

          Re: What was the business model here?

          @Ben Tasker

          Can't you at least use some fucking asterisks!?

          1. Ben Tasker

            Re: What was the business model here?

            @AC - the forum automatically converts rude words and passwords for you, post your password and you'll see ;)

            Sorry, I generally forget to asterisk things out because that's not how they're spelt. Shouldn't that be f***ing asterisks?

          2. Anonymous Coward
            Anonymous Coward

            Re: What was the business model here?

            > Can't you at least use some fucking asterisks!?

            I'm sure he can. But why would he¹?

            ¹ or she, it, or they, as applicable.

  3. Novex
    Joke

    I have discovered...

    ...the secret of alchemy - it's purest irony. It's like gold, only iron...

    But really, what did the founders of Peeple actually expect would happen? *Facepalm*

    1. Sarah Balfour

      Re: I have discovered...

      Blackadder: Baldrick, do you know what irony is…?

      Baldrick: I certainly do, Mr. B, it's like goldy and bronzey, but less shiny.

      1. Anonymous Coward
        Anonymous Coward

        Re: I have discovered...

        Percy: Could it be, I hold in my hands, a lump of purest Green ?

        Blackadder: Yes. Only it's no so much of a lump as a splat.

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