back to article Hortonworks: Fly, my channel army, fly (oh, and help us turn losses into profits)

Hadoop challenger Hortonworks is formalising links with channel folk to spread open source gospel to a wider audience – and maybe, just maybe, help it turn losses into profits. The developer of Big Data wares already has 1,500 partners trade customers including ISVs, independent hardware vendors, consultants and resellers. …

  1. De Facto

    Channel for open-source?

    Why a channel would want the revenue sharing with an open-source vendor in professional services and in technical support, when it can easily take it all from their customers? Software license is free, source code is readily available, even bug fixes can be done by engaging community for a small one-time fee. Seems that even Hortonworks understands this reality, when they are still talking about direct sales. And what a sales they need to do in a cut-throat price competition for services! Nearly everyone, including IBM and Microsoft, is offering dead-cheap support for Hadoop.

  2. Anonymous Coward
    Go

    Hortonworks needs some set territories/account books/rules of engagement

    If it wants to energize partners. You don't want a situation where the channel and direct sales teams are always poaching from eachother.

    Also, the channel offers a way for Hortonworks to white-label its professional services, sold through its partners.

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