back to article Islamic fundamentalists force Yorkshire IT shop to chop off brand

Yorkshire-based Isis-EX has rebranded to avoid any confusion between its business (making IT kit for hazardous environments) and other organisations intent on making the entire world a hazardous environment. The Scarborough-based company, which has rebadged as Smart-Ex, told local rag The Scarborough News that associations …

  1. Anonymous Coward
    Anonymous Coward

    coming soon...

    A petition on Change.org to rename the River ISIS

    A petition to ban the word IS

    Sigh.

    Isis is the Isis is the Isis is the Isis.

    1. Voland's right hand Silver badge

      Re: coming soon...

      You missed one: A petition to stop the Internet.

      After all, 9 out of 10 top providers use ISIS as a routing protocol.

      1. Anonymous Coward
        Anonymous Coward

        Re: coming soon...

        I want Radio 2 to promise they'll never play "Hey Little Girl" again.

        1. Afernie
          Coat

          Re: coming soon...

          "I want Radio 2 to promise they'll never play "Hey Little Girl" again."

          Wow. That was a stretch. Here's your coat. :-)

  2. Timmy B

    Another example of brain atrophy...

    People should just think before they act. After all the stupid fundamentalist nutcases are really going to have an IT shop and call it ISIS aren't they? Aren't they??? Think people! Think!!! Please.....

    I join you in your sigh ac......

    1. Anonymous Coward
      Anonymous Coward

      Re: Another example of brain atrophy...

      If it was my job to find a firm that does what this company does, I'd avoid them so I didn't have to listen all the shit jokes.

    2. John Sanders
      Holmes

      Re: Another example of brain atrophy...

      Brand atrophy more likely.

      This has to do more with their online presence, type ISIS on google, then ISIS-Ex.

      And this being the UK people making jokes at their expense at the pub.

  3. Gordon 10
    Coat

    So doesn't that make the company

    Ex-Isis-ex ?

  4. John Geek
    Angel

    In the 1970s, Intel had an OS for their MDS-800 development systems called ISIS :)

    the first dozens of times I heard ISIS on hte news, that was the first thing to come to mind.

    1. BongoJoe

      Back in the 70s, when everything was black and white and everyone under twelve wore short trousers and pudding-bowl haircuts I remember my father's car; a Morris Isis.

      1. Anonymous Coward
        Anonymous Coward

        "Morris Isis"?! Now there's a name you couldn't see them using nowadays due to all the extreme negativity that's become associated with it.

        Much the same could be said for the name "Isis".

    2. Frank Leonhardt

      In the 1980's Uncle Jack Tramiel released an operating system called TOS. No one told them, and they never changed it.

  5. Ken 16 Silver badge
    Trollface

    I've got my Archer baseball cap

    "Limited Edition" now Archer doesn't work for the International Secret Intelligence Service.

  6. Ali Um Bongo
    Trollface

    If Only...

    ...an Islamic "terrist" group would call themselves "Solutions"

    Just think how many shitty company names would have to be changed!

    1. BongoJoe

      Re: If Only...

      Can we also ask them to consider 'Logistics' and 'Cloud'.

      But has anyone pointed out the irony to these lunatics that they, these temple exploding bloodthirsty fiends, share a name with an Egyptian goddess?

      1. Oengus
        Joke

        Re: If Only...

        Cloud Logistics Solutions

        Now there is a company that I should form... I think it is time to register the name and approach the VC guys and launch my IPO.

    2. dotdavid

      Re: If Only...

      Considering what they charge for what they do, some of these "Solutions" firms are undoubtedly terrorists (inspiring terror in procurement circles anyway)

    3. Michael Strorm Silver badge

      Re: If Only...

      There's a shop near my work called "Trading Solutions".

      Any guesses what they do? No?

      They're a mobile phone repair shop.

      It's a crap name partly because of the stupid appropriation of the aforementioned big-business-cliche by the owner of a small two-bit business who doesn't get- or care about- the connotations or meaning of "solutions". Only that it makes them sound like a Big Important Business (the modern equivalent of delusions-of-grandeur white-van-in-a-suburban-driveway companies shoving "International" in their names).

      But there's also the even more obvious crapness of it not actually explaining a f*****g thing about what the business does. Granted, you can tell this anyway from seeing all the cheap-tat mobile phone cases and misspelled signs through the window, but it's still crap. If it sounds like anything, it sounds like a B2B services company.

  7. Anonymous Coward
    Anonymous Coward

    Joke Alert

    "No-one wants to be associated with a bunch of rapacious fundamentalists hell-bent on world domination, after all"

    Well they buy their i-Products

    Oh not those fundamentalists

    1. Anonymous Coward
      Anonymous Coward

      Re: Joke Alert

      ""No-one wants to be associated with a bunch of rapacious fundamentalists hell-bent on world domination, after all""

      Well, not those fundamentalists. Cameron is quite keen on supporting the Saudis.

      1. John Sanders
        Mushroom

        Re: Joke Alert

        The Saudis after all pay the bills and the hookers!

        1. Anonymous Coward
          Anonymous Coward

          Re: Joke Alert

          Apparently, they only keep the high end hookers in business (in London anyway)

  8. Arctic fox

    Talk about gallows humour!

    "The law of unintended consequences might have had an upside in this case, customers were likely to be prompt payers".

  9. Elmer Phud

    Trouble ahead

    I have sympathy with those purveyors of summer refreshments who will be placing themselves in danger of being mobbed by EDL/Brittin Furzst/UKKKIPers by advertising thier wares on the sea front.

    "Ices, Ices, get yer Ices 'ere"

  10. agurney

    I did some work in Riyadh a few years ago .. the company I was working alongside had just changed its name from Bin Laden Telecom because it was affecting their overseas business.

    1. vmistery

      I don't know, it had a good acronym 'BLT',

      1. Anonymous Coward
        Anonymous Coward

        I don't know, it had a good acronym 'BLT',

        Not in some Muslim countries :-)

  11. Adrian Harvey
    Headmaster

    Old problem - SS

    The British car maker SS didn't like the associations their name gained so they changed it to the name of their most popular car - Jaguar

  12. Anonymous Coward
    Anonymous Coward

    Did someone say Daesh? 'Cos I think I heard someone say Daesh...

    Probably wouldn't have helped here anyway, but while we're on the subject... instead of pandering to these self-glorifying psychopaths by using their favoured name, can't we just agree to refer them as "Daesh" instead?

    It's still based on an acronym of the (Arabic version of) the group's name, just not one that legitimises the self-declared image of themselves that they'd like to promote- quite the opposite. It means nothing in English and- more importantly- it's considered incredibly disrespectful by them. Which is nice!

    IMHO, even calling them the "so-called" or "self-styled" Islamic State in news reports still gives more attention (and hence legitimacy) to the self-justifying excuse of a bunch of murderers (#), rapists, would-be-committers-of-genocide and general low-life thugs who found it a more exciting option than life as an unemployed toilet cleaner.

    (#) Mainly of fellow Muslims that don't agree exactly with their extremist views, of whom they're far more prolific- and deliberate- killers than the West ever managed.

    1. Anonymous Coward
      Anonymous Coward

      Re: Did someone say Daesh? 'Cos I think I heard someone say Daesh...

      Yep, its true - cos these people are "Da Esh", innit, bruv!

  13. Ambivalous Crowboard
    Coat

    a bunch of rapacious fundamentalists hell-bent on world domination

    "No-one wants to be associated with a bunch of rapacious fundamentalists hell-bent on world domination, after all."

    And yet you continue to sell stuff with your logo on via the Cash & Carrion site...

  14. Peter2 Silver badge

    ISIS Conveyancing Insurance Specialists mailshotted everybody they worked with to say that they had the name "ISIS" first, and they thought their customers were intelligent enough to differentiate between them and another entity with a similar name.

  15. ben_myers

    A smart move...

    to no longer be associated with ISIS.

  16. cortland

    Osiris -- is THAT taken?

    By GOD!

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