back to article Dell to change name to 'Dell Technologies'

Michael Dell has written to his staff to tell them that Dell will soon become known as “Dell Technologies”. Except for the bit of Dell that sells PCs, which will be called “Dell”, and the bit that sells to the enterprise, which will be called “Dell EMC”. Confused? Here's how Dell the man said it in his letter: “Dell …

  1. a_yank_lurker

    Nap time

    Wake me when something interesting happens.

  2. allthecoolshortnamesweretaken

    Im in a state of total ungrippedness...

    How about Dell Advanced Future Technologies?

    1. werdsmith Silver badge

      Or

      Dell Unlimited Marketing Bullshit

      1. Dwarf

        Just a TLA or ETLA

        I've always known of them as HELL computers and their storage arm as either

        Evil Machine Company or

        Expensive Maintenance Contracts.

  3. TheProf

    Makes sense to me

    Dell is the brand I'd buy in a shop. Dell EMC is what I expect a business to buy.

    Although I am known for missing the point so I could be wrong.

  4. The Unexpected Bill
    Happy

    There is precedent... (@werdsmith)

    Dell used to have a line of their "own" uninterruptible power supplies that shipped with a software package known as Dell UPS Management Software. This was -- I kid you not -- abbreviated to "DUMS".

    1. Anonymous Coward
      Anonymous Coward

      Re: There is precedent... (@werdsmith)

      I was told that there was an idea in Wang to brand their support Wang Care.

      Also that Newcastle Poly considered Central University of Newcastle upon Tyne until they printed the draft letterhead and then settled on Northumbria University.

      I have no evidence that either of these is true, but never let that spoil a good tale.

      1. Anonymous Coward
        Anonymous Coward

        Re: There is precedent... (@werdsmith)

        Close it was City University of Newcastle upon Tyne...

        But nice to see my tale reappear 26 years later...

  5. Ole Juul

    DT

    I'm just delirious.

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