back to article Lessons from the Mini: Before revamping or rebooting anything, please read this

If you're considering doing a relaunch, a "reboot", or a revamp of any kind, there's a lot to learn from the story of the Mini. The original Mini had been in production for 41 years by October 2000, when the last one rolled off the line at Longbridge – but the design had never really been updated. For the last two decades of …

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  1. hplasm
    Unhappy

    People with nothing to say-

    Are prolific in todays 'echo chambers'.

    People -like Dave, here- that should be listened to, talk in the wilderness.

  2. Conrad Longmore

    Impressive..

    That's a pretty impressive portfolio of designs - https://en.wikipedia.org/wiki/Frank_Stephenson

    On the Mini.. well, it a contentious one amongst car fans. Issigonis was trying to design something cheap, small on the outside and big on the inside all while using as much from the BMC parts pin as possible. The fact that it was cute to look at and fun to drive were rather pleasing secondary factors.

    When *Rover* tried to redesign the Mini in the late 1990s, they came up with a number of things which were closer to the Issigonis idea of efficient packaging (some looked like the Daewoo Matiz), where BMW was more interested in the cuteness factor. In the end, BMW won and the Mini was a huge success.

    There's an interesting and more detailed story about the development of the Mini and the prototypes that never made it here: http://www.aronline.co.uk/blogs/cars/mini-bmw/mini-2/the-cars-mini-development-history/

    1. Gotno iShit Wantno iShit

      Re: Impressive..

      At least BMW retained this part:

      Issigonis was trying to design something cheap, small on the outside and big on the inside all

      Unfortunately somewhere in the translation to German a couple of key points got reversed. How such an enormous hunk of metal can have such dismal usable space inside beats me. I had a Countryman on hire once, that's the estate version, 4 flight cases filled the boot. If you were transporting 4 people to the airport with a fight case and laptop each the laptops would have to go in the footwells. In an estate FFS.

      As for the interior, it had all the style of Flavor Flav. Being a low rent version it didn't have much so there was an analogue clock a foot in diameter in the middle. Awful. It did have a USB port you could use to access music. Ever tried finding the track you want from thousands on a display that can show 2 lines, no search facility and just up/down buttons? Useless.

      I left the hire ticket hanging on the mirror just so people would know it wasn't mine.

      1. Anonymous Coward
        Anonymous Coward

        Re: Impressive..

        In the same way that people have grown, so have their luggage requirements. It's astonishing the amount and size of cases fat Luton chavs try to get through the beautiful Luton airport, it really is. Still, dragging the trolleys, sweating and swearing is the only physical activity these lard-buckets ever do.

        1. Phil O'Sophical Silver badge

          Re: Impressive..

          the beautiful Luton airport,

          Interesting, I didn't know there were two. Where is the beautiful one?

      2. R Callan

        Re: Impressive???

        How a car can be called a "Mini" when physically it is as large as a "Maxi" I do not know. Well not quite, but the current "Mini" is as high as a "Maxi" wider than a "Maxi" and marginally shorter. It also weighs 20% more. The Maxi has(had) far more usable interior space.

        The Maxi was of course another parts bin special, poor Issigonis could never persuade the bean counters to let him design from scratch.

        1. Vic

          Re: Impressive???

          The Maxi was of course another parts bin special

          So was the Lotus Esprit. And that was *very* special[1]...

          Vic.

          [1] Reliability aside, natch.

        2. G7mzh

          Re: Impressive???

          My father had the original Mini (when it was still called an Austin Seven). Eevert year, it carried me, my parents and my grandmother away on holiday to various far-flung parts of the country, together with enough luggage for a fortnight. To this day, I can't work out how we got everything in!

      3. Rusty 1
        Facepalm

        Re: Impressive..

        What the chufftikins were you thinking, when, knowing that you had to get 4 people with luggage to an airport, that a *Mini* was the thing for you?

        And you think a *Mini* estate is a proper estate (i.e. big) car?

        The clue is in the name.

        Were you dropped on your head as a child?

        1. phuzz Silver badge

          Re: Impressive..

          "What [...] were you thinking, [...]that a *Mini* was the thing for you?"

          More likely he had to put up with whatever the hire place gave him. You don't always get much of a choice.

        2. Anonymous Coward
          Anonymous Coward

          Re: Impressive..

          The clue is in the name.

          But as the poster above pointed out, after the translation from English into German, the word Mini has somehow morphed into the word Vasti. SWMBO has a MB E CLass estate, we were parted next to one of these Vasti's in the supermarket the other day and it towered above the Merc and given how much space was left in the parking space I'm guessing it was wider than the Merc.

        3. Stevie

          Re: Impressive.. 4 Rusty 1

          We used to call our 64 Traveller "The Tardis" for all the stuff it could be made to hold.

    2. Lotaresco

      Re: Impressive..

      "That's a pretty impressive portfolio of designs"

      I like most of his designs but find his "retro" stuff to be a bit disappointing. The Fiat 500 and the Mini are ultimately less good than the cars they ape, although he did a much better job of the Mini than the Fiat 500. One of his designs, the MP4-12C, is a car I love. I think that one was just right and it's a shame that its target market didn't appreciate what a brilliant car it is. It appears that they would rather have a Ferrari made of cheese than a beautifully engineered British car. The BMW X5 is just all-round vile and seems to attract a particular sort of driver, so I wish he hadn't designed that one.

      From the article: "Stephenson ... didn't think much of what BMW subsequently did with his revamp comparing it to a small SUV."

      Alex Moulton was generally positive about the New Mini, although more because it was providing UK jobs than any particular feature of the design. Dr Moulton has also expressed his sadness that manufacturing in the UK is in decline. However he did make one comment about Stephenson's "New Mini" that reflects Stephenson's dislike of later "Minis"; "If we had wanted to make it that big, it would have been easy."

    3. Alan Brown Silver badge

      Re: Impressive..

      "Issigonis was trying to design something cheap, small on the outside and big on the inside all while using as much from the BMC parts pin as possible. "

      The whole "small on the outside" and highly stressed small engine thing were for tax reasons (larger cars were taxed out the wazoo) and whilst sir Alec succeeded, the prevailing design ethos put people in harm's way (the rear seats were the crush zone when shunted, as a f'instance).

      Ralph Nader's "unsafe at any speed" may have been about american cars, but most european ones were much worse, compounded by government rules which encouraged such designs without regard to the human costs. We owe a massive debt to (E)NCAP

  3. Anonymous Coward
    Anonymous Coward

    Nice article...

    ... but the modern mini is just a joke. It's about as "mini" as 70's Land Rover.

    1. Anonymous Coward
      Anonymous Coward

      Re: Nice article...

      Quite. FTA:

      "BMW gave the job to BMW designer Frank Stephenson, who modernised the Mini without losing its essential character."

      Then BMW management came along and decided that the essential character, what "mini" actually meant, was nothing more than the front end and dashboard design and had nothing to do with vehicle size despite the name. The initial update of the Mini was fine, but the current iterations are just bloated overpriced 3 series with a different bodyshell and Issignonis would be spinning in his grave faster than a turbo if he could see how BMW have bastardised his vision.

      1. VulcanV5

        Re: Nice article...

        I actually thought this article was going to warn of the disaster that awaits when a product of and for its age is exhumed in commercial hope of it becoming a product of and for a later era. Instead, this piece is, inexplicably, a paean of praise, one which makes me think El Reg should maybe stick to matters computing and leave matters motoring to others.

        That the "new" Mini does indeed reflect the vapid and the bloated so characteristic of the modern era is nothing to celebrate: it's just a bloody monstrous wagon with a late middle-age waistline, in no way resonant of an ancestor affordable by the many rather than the few and enriched with a personality that no amount of Frankensteinian engineering can ever replicate.

        If anything is to learned from the story of the Mini it's that unless an original is going to be re-born with its charisma, character and cleverness embodied and enhanced, then don't bother; the real "lesson" here is Fiat, with its re-born and revitalised 500, not BMW's flaccid failure.

    2. Anonymous Coward
      Anonymous Coward

      Re: Nice article...

      "It's about as "mini" as 70's Land Rover."

      One wet and windy night I trudged across a large expanse of car park tarmac to my Range Rover "A". I was almost up to it when I realised my mistake - it was a same-coloured Mini shorn of any visual size context.

      All my cars have been rectangular boxes. Austin A40 Farina, Austin 1300, Landrover 86", Mini-Moke, Range Rover "A". Each with a distinctive shape.

      Nowadays a Range Rover is indistinguishable from many other saloon cars.

      1. Lotaresco

        Re: Nice article...

        "Nowadays a Range Rover is indistinguishable from many other saloon cars."

        No, it's easy to tell it's a Range Rover because it will be driven by an ignorant oik, especially if it is a "Sport" or an Evoque. This didn't use to be the case, Rangies were driven by laid back people. Now it's only bought by the sort of moron who works in marketing or runs a gym or is a parasite of similar kind.

    3. Anonymous Coward
      Anonymous Coward

      Re: Nice article...

      " It's about as "mini" as 70's Land Rover"

      I prefer to think of it as the BMW Maxi. Someone was going to blow the doors off, but it turned out to be a bit stretchier than they imagined.

      Has anyone tried mixing cross ply and radial tyres on a BMW Maxi?

      One day, someone will update the mini and get it right, but I'd be willing to bet it won't be in the next decade.

      1. CrazyOldCatMan Silver badge

        Re: Nice article...

        >BMW Maxi.

        Ouch. As someone who had the misfortune to once drive an Austin Maxi (and learnt to drive in an Allegro - never was there a more mis-named car) that lowers my expectation of the BMW "Mini" considerably. And they were not high to start with.

        (I used to work with someone heaving into the proper Minis. He used to spit if anyone tried to make out the the BMW Mini was a viable successor..)

        1. Loud Speaker

          Re: Nice article...

          an Allegro - never was there a more mis-named car

          No. It was a spelling error. A previous owner had corrected it on mine to "All Aggro"!

          It was exactly right - needed a repair every week. However, the week before it was due for an MOT (which it would have failed on almost everything) it was stolen! The thieves must have been really sore!

    4. Anonymous Coward
      Anonymous Coward

      Re: Nice article...

      I own the new Hyundai i10.

      More design ethos of the Mini than the BMW job.

      Small size, small boot, small engine, great handling, good turning circle and can seat 4 better than the old Mini.

      4* NCAP rating as well.

      1. Anonymous Coward
        Anonymous Coward

        Re: Nice article...

        "I own the new Hyundai i10...Small size, small boot, small engine, great handling, good turning circle and can seat 4 better than the old Mini."

        Not that different to many very small cars. What puzzles me is why I get similar economy to these tiddlers and much better performance from my much larger car (a mid sized estate with a VW 1.4 engine).

        Not condemning your choice because there's all the other factors at play, just asking why small car fuel economy doesn't reflect the diminutive size?

        1. John Brown (no body) Silver badge

          Re: Nice article...

          "Not condemning your choice because there's all the other factors at play, just asking why small car fuel economy doesn't reflect the diminutive size?"

          Not enough mass so wind becomes much more of an issue? Dunno really, I never thought about it but my gut feeling is I get better fuel economy when driving with a full load in the boot. Light footed driving and "coasting" downhill with the extra mass might be part of it even if that does sound counter-intuitive since the extra mass has to be driven up the hill in the first place.

    5. circusmole
      Unhappy

      I was at a local....

      ...BMW/Mini dealer recently and had a look at the so-called Minis. They are f***g massive things and f******g expensive. The original concept of an affordable, space-efficient, basic vehicle has been completely lost. The Mini showroom was more like a fashion store than a car showroom - with as much space given to Mini-branded luxury goods as to the cars.

      1. Lars Silver badge
        Happy

        Re: I was at a local....

        "The original concept of an affordable, space-efficient, basic vehicle has been completely lost." So very true, but people tend to forget that the demands, the law has changed, like crash tests, air bags and so forth. If you like the original just buy one. This happened to the original Ford Mustang too and that's why you still see some of them around. Not to mention the CV2 of course. Some still love the Trabant too. I suppose the Fiat 500 is about as close as you can go to day. And don't underestimate nostalgia, you might not like that much a Mini to day.

      2. Goldmember

        Re: I was at a local....

        "They are f***g massive things and f******g expensive"

        Yes, but the world changed during the 40+ years of the original Mini's production, whereas the design of the car did not. I visited the BMW museum in Munich last year, where they have/had a "Mini Story" exhibition (which was actually pretty cool). One fact that stuck out to me was that the average human was 10cm taller in the late '90s than they were in the late '50s. So the revamped car had to be designed with this in mind.

        But the cost thing... yes, of course. BMW is a premium brand. They aren't going to churn out cheap and cheerful, iconic branding or not.

    6. oiseau
      Thumb Down

      Re: Nice article...

      .

      "... but the modern mini is just a joke. It's about as "mini" as 70's Land Rover."

      I quite agree: a joke and a bad one at that.

      Like it has been said above:

      "The concept of an affordable, space-efficient, basic vehicle has been completely lost."

      To me, the "new" mini has nothing of the Mini Cooper I used to "borrow" from my father during our stay in the W.I.

      Cheers.

    7. phuzz Silver badge
      Boffin

      Re: Nice article...

      "It's about as "mini" as 70's Land Rover."

      You take that back!

      Series 1 LandRover: Length 3.35m, Width 1.55m, Height 1.87m

      BMW MINI : Length 3.63m, Width 1.69m, Height 1.42m

      (OK, the Series 1 was earlier than the BMW, and to be fair, a MINI is almost exactly the same size as a 70's LandRover, within a few cm!)

  4. Anonymous Coward
    Anonymous Coward

    Are you saying the mini revamp was a success?

    Perhaps commercially, but from a cultural and historical point of view it was a failure.

    Turning a cultural style icon, a unique product that is liked by millions into just another (not so small) car with a mini sticker on it. In 100 years no-one will remember to revamped mini with fondness.

    1. Charlie Clark Silver badge

      Re: Are you saying the mini revamp was a success?

      In the 1970s the mini was very much seen as a small family car for running the kids around town (small turning circle, park anywhere tolerable for journeys of less than an hour). They are now almost entirely driven by single women, maybe with their BFF. Meanwhile the family car market has merged with the small van one. So maybe a shift in the demographic was required? But I too pine for something smaller.

      1. Nick Ryan Silver badge

        Re: Are you saying the mini revamp was a success?

        I was under the impression that the family car market has merged with medium sized vans, not small ones. :) But then I still consider this to be a small van!

        As for a "success", possibly but only if you take out the measure that most were so bloody unreliable that they spent an unreasonable amount of time being "fixed". Only to then fail again for something similar or possibly unrelated within another month or two.

      2. Anonymous Coward
        Anonymous Coward

        Re: Are you saying the mini revamp was a success?

        In the 1970s families - i.e. the people in them - were smaller. I never felt my dad's minis (saloon and Countryman) to be small or lacking in space. Then people got fat. Amusingly, my current car, a leased VW Tiguan, has front seats so wide - to accommodate contemporary fat bastards, I assume - that they're uncomfortable for my relatively slim self and diminutive wife.

        As for merging with vans: that makes a lot of sense. Take a look at how a Skoda Yeti is laid out. Perfect for the swag we all carry about these days. And, with added ground clearance to deal with the state of the North London Alps, a.k.a. 'roads'.

        1. Anonymous Coward
          Anonymous Coward

          Re: Are you saying the mini revamp was a success?

          my current car, a leased VW Tiguan, has front seats so wide - to accommodate contemporary fat bastards, I assume - that they're uncomfortable for my relatively slim self and diminutive wife.

          Gorge yourselves until you fit. Simples.

        2. John Brown (no body) Silver badge

          Re: Are you saying the mini revamp was a success?

          "As for merging with vans: that makes a lot of sense."

          There's a commercial reason for that too. Not just the shared parts inventory, but the law on maximum speed for commercial vans is different if the van is based on a car.

          https://www.gov.uk/speed-limits

          "Vans, car-derived vans and dual-purpose vehicles

          Most vans under 7.5 tonnes laden (loaded) weight, including Ford Transit vans:

          • have a lower speed limit than cars
          • must follow the speed limits for goods vehicles of the same weight

          A vehicle qualifying as a ‘car-derived van’ or ‘dual-purpose vehicle’ has the same speed limits as a car."

    2. gv

      Re: Are you saying the mini revamp was a success?

      The point applies with equal validity to the revamped VW Beetle.

      1. Anna Logg

        Re: Are you saying the mini revamp was a success?

        Indeed, anybody who thinks that "the redesigned VM Beetle had shown that the market liked a small city car with some character." clearly has no clue what size a 'small city car' is.

        1. Kevin Johnston

          Re: Are you saying the mini revamp was a success?

          Quite, I always look at the 'new' beetle as an Audi TT which has an over-inflated bodyshell

        2. allthecoolshortnamesweretaken

          Re: Are you saying the mini revamp was a success?

          "Indeed, anybody who thinks that "the redesigned VM Beetle had shown that the market liked a small city car with some character." clearly has no clue what size a 'small city car' is."

          They also have no idea what a car with some character is.

          Essentially, the 'New Beetle' is just an expensive VW Golf1) 2). (The Audi TT is essentially a very expensive VW Golf.)

          1) Leftpondians might know it as a 'Rabbit' or 'Caribe'.

          2) However, the VW Golf always did very well in the "World's Most Boring Car" awards, and continues to do so.

      2. IsJustabloke

        Re: Are you saying the mini revamp was a success?

        "The point applies with equal validity to the revamped VW Beetle."

        conversely I think the FIAT is spot on and I'd say their ubiquity is testament to that.

        1. CrazyOldCatMan Silver badge

          Re: Are you saying the mini revamp was a success?

          conversely I think the FIAT is spot on and I'd say their ubiquity is testament to that.

          It's just a shame that they have been made with the traditional FIAT attention to quality..

          1. allthecoolshortnamesweretaken

            Re: Are you saying the mini revamp was a success?

            "It's just a shame that they have been made with the traditional FIAT attention to quality.."

            My first car was a second (third?) hand Alfasud*... what you get from FIAT** these days is GOLD in comparison.

            * Still, it was fun to drive. The 1000 cc 4-cylinder boxer packed quite a punch for it's size.

            ** Okay, there is the old joke that it's an acronym for 'Fehler In Allen Teilen'.

          2. IsJustabloke
            Stop

            Re: Are you saying the mini revamp was a success?

            I know several owners of new 500's and they are no more or less reliable than other modern cars. I would say that you are living in the past.

      3. Tim99 Silver badge

        Re: Are you saying the mini revamp was a success?

        I bought a new Mk1 VW Golf in 1978, possibly the nicest car I have owned. It was smallish, handled well, seated 4 comfortable;,and for its time fast and economical.

        I'm retired now and don't travel far. My current car is a Polo, and is almost the same size as the Golf was. It's performance is similar, although it is heavier, its handling is a bit better and the fuel economy is better. One of the main differences is that, in real terms, it is a lot cheaper...

    3. I ain't Spartacus Gold badge

      Re: Are you saying the mini revamp was a success?

      To be fair, a lot of the size inflation of these cars is down to safety devices. Crumple zones take up space. And the fact that we're all taller and wider than previous generations. So there was no way something the size of the old Mini of Fiat 500 was ever going to pass muster on safety - and then half the customers wouldn't fit...

      However the VW and the Mini seem to have got the proportions completely wrong. They look huge and unweildy and have lost the original shape. Whereas, at least to me, the new Fiat 500 looks like it's in the right proportions - but just bigger than the original. The less said about the abominations like the Countryman the better. At least VW never made a Beetle estate! And what they've done to the ones they've slapped a Cooper badge on is even worse. Basically you get a badge, possibly a noisy exhaust, some stripey things on the bonnet and the hardest springs they could find, so your arse feels every crisp packet you run over, let alone the potholes.

      Too often revamps or "reboots" are commissioned to chase a new demographic

      This is the oddest bit though. BMW specifically did seek a new demographic! The original Mini was cheap! That was one of the points of it. The new Minis (like the new VWs) were both ugly and hideously expensive. Whereas the new Fiat 500s seem to be a similar price to other similar types of car, just with a nice nod to the heritage.

      1. Dave 126 Silver badge

        Re: Are you saying the mini revamp was a success?

        I don't like the MINI Coopers - mainly because they are usually driven very slowly given their sporty badge. I can only assume it has been bought by the spouse of the slow driver for when they need to borrow it.

        However, the early BMW MINI wasn't bad, and one fella I know drives a red one every day. His other car? A 1963 Mini Cooper that he has lovingly stripped down to every component, painted, and rebuilt. Again, red, with British Racing Green inside the engine bay. Indeed, he's had it for decades, but told me that it was only with the rise of the internet that he was able to source some certain refurbished parts.

      2. jake Silver badge

        Re: Are you saying the mini revamp was a success?

        "At least VW never made a Beetle estate!"

        See the Type 3 "Squareback" (possibly the "Variant" in your market).

    4. Mutton Jeff

      Re: Are you saying the mini revamp was a success?

      As an owner of both (differing times):

      The Mini - ****ing awful

      Das Mini - ****ing brilliant!

      1. allthecoolshortnamesweretaken
        Headmaster

        Re: Are you saying the mini revamp was a success?

        Der Mini.

        Sorry, but a man's gotta do what a man's gotta do.

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