Nothing like a shunted one sided BIASED report
Anyone who ever took a statistics course could see this is an over inflated, poorly planned, invalid study.
First of all, the sample of locations is far too low, and there is no way they can account for the actual individuals sampled to get a clear figure at the micro level. They have also basically shunned the major business software market and target the normal home consumer; which leaves a huge share of the actual revenue generated by software companies.
I could go on and on, but like I said, this is pretty easy to invalidate, and nobody is going to ruin their reputation by attempting to validate this report.
I'm sure their main motivation is to get every legislature in the country to take another look at software piracy, but what they are actually doing is losing credibility with our lawmakers. When an average family has about 30 applications at home, you are saying each one has 5-6 applications which are pirated. Even a blind man can see your stretching the limit.
I'm not saying it isn't a problem which shouldn't be looked at. However, when it comes to ripping off tax revenue, it is pretty far down the line. I'm shocked you didn't add a figure for stolen off the shelf software.
Also failed to mention, that over 40% of software picked up from peer 2 peer sites has embedded malicious code, which should lower the figure even more, since more than likely this will obviously cause problems on the machine for a user who goes too crazy downloading pirated software.
Don't forget those who you may have sampled who did actually download pirated software a few times, but failed to continue using it because the application is a bit too complicated to use without a set of manuals, or because they downloaded it to see what it is like, but then lost interest in it or it wasn't exactly what they wanted.... needless to say, they don't use it after one week.
Also affecting numbers is the saturation point. Say someone downloads 30 pirated software applications a week. The person can't possibly use them all consistently enough to truly say you lost revenue. You also have to figure in someone may download 4 products which are virtually the same to see which one they like the best, and toss the others... again... no loss in revenue there.
Basically, before you put out a crazy study in hopes of swaying elected officials, law enforcement and the public in general... please have someone validate it first. This one doesn't pass the "Giggle Test".