When you buy the Standard Leader you expect to pay more.
When you buy the Standard Leader you expect to pay more, why would you pay the same or more for a brand that is not associated with that sort of kudos...
As with all products in a market, when you buy the market leader you pay the price for it.
Apple mac books you pay for the name and the product, would you compare a windows/linux/etc laptop as the same thing...
This is why the tablets need to be reduced in price, given the choice for a 400pound apple product and a 400pounds adroid tablet the mass will go with the Apple, it may not even matter if specs are better, people are just like that, a named product that has been established.....
Android needs to bear the brunt of cheap tablets until they can stand on the software and the services that are already around that apple have, not by having this app for that, and this app for this, to get the same functionality that they will with everything rolled into one and works out of the gate.
I can see only android actually becoming competitive once people start buying them in massive quantities, and with the products on the market with the current pricing it just isn't going to happen, android will be the geek alternative for a tablet, not a users alternative for a tablet.