back to article Give us a break: Next Android version to be called 'KitKat'

Google has announced that the next version of its Android operating system will be codenamed "KitKat", after the iconic chocolate-covered wafer candy bar. Photo of the KitKat mascot among the Android lawn statues The Chocolate Factory needs a break from 'Jelly Bean', it seems Previously, the leading speculation among the …

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  1. Erix

    Hudson Hawk?

    Why don't they start naming the Android releases after diseases instead?

    Android 5.1 Chlamidia does have a nice ring to it

    1. Anonymous Coward
      Anonymous Coward

      Re: Hudson Hawk?

      Once named a bunch of servers after diseases. Amused me immensely when someone told me they had a problem with gonorrhea.

  2. Anonymous Coward
    Anonymous Coward

    This will out me as an old...

    I am inclined to believe the name refers to the defunct Kit Kat Club.

    http://www.yelp.com/biz/kit-kat-club-sunnyvale

  3. jai

    awesome marketing idea

    not Android, i mean KitKat - i'm going to go get one now!

  4. Anonymous Coward
    Anonymous Coward

    nomenclature

    Of all the forms of snobbery, surely chocolate snobbery is the saddest.

    This is a problem of taxonomy. Hershey's, Cadbury's, Nestle's, Lindt, expensive-designer-Belgian - they are called 'chocolate'. If all but one had names other than 'chocolate', nobody would think to compare them. They would just be different confections in the way we already have different confections.

    It's the same in many of the arts - 'Rap' and 'Classical' are both called 'music'. About the only thing they have in common is noise. Trying to compare them is pointless.

    1. DF118
      Facepalm

      Re: nomenclature

      Well done you - a snobbish comment railing against snobbery and all said without a hint of irony.

    2. petur
      WTF?

      Re: nomenclature

      "expensive-designer-Belgian"

      Do know that the chocolate sold in Belgium in normal shops in neither designer nor expensive, only bloody good...

      You're confusing with the expensive crap they sell to tourists and abroad.

  5. MJI Silver badge

    How about

    L - Liquorish Allsorts

    M - Marathon

    N

    O - Opal Fruits

    P

    Q

    R - Rhubarb & Custard

    1. DF118

      Re: How about

      P - Peanut Treets

      1. This post has been deleted by its author

      2. Anonymous Custard

        Re: How about

        N - Nutella

        P - Peanut Butter (or brittle)

        Or are we straying a bit too far from the sweets/desserts arena there?

        And Q is definitely going to be an interesting one, as will be Android Wonka when they get to W (who knows what it'll do)

        1. Anonymous Coward
          Anonymous Coward

          Re: How about

          "N - Nutella"

          Disallowed. Nutella not a snack, merely a particularly disgusting concoction that should be force-fed to all European chocolate snobs. Maybe the Italian air foce could carpet bomb Belgium with the stuff.

          I'm not really one for any cholcoate spread, but at least Cadbury's do a passable chocolate spread for the kids, unpolluted with the hazelnuts, acorns and sawdust that Nutella consists of. Mind you, only to be expected, as Nutella is made by Ferrero of Ferrero Rocher fame.

          1. Tom 38

            Re: How about

            Nutella isn't chocolate, its hazelnut. Well, OK, mainly it is palm oil and sugar. In Italy, you can't even describe is a "chocolate cream" because it has so little chocolate in it.

          2. petur

            Re: How about

            +1

            Nutella is crap. Hear this from a Belgian ;)

  6. Al_21
    Go

    I'll sit back and wait for Grandma's Chocolate Brownies

    Nothing beat's anyone's grandma's food - nothing.

    Oh, and using locally sourced ingredients according to the average American citizen in Man vs Food and Diners, Drive-ins and Dives.

  7. TRT Silver badge

    Literally the Chocolate Factory, then.

    ha!

    1. DF118
      Thumb Up

      Re: Literally the Chocolate Factory, then.

      Chapeau

  8. Steven Raith

    Nestles parody - read the small print?

    It's batshit insane and I approve wholeheartedly.

    "The small print

    Wow this really is small print isn't it? Look how tiny it is. How are you even reading this? Come to think of it, why are you even reading this?? This is no way to spend your break! You've just read all of that stuff about how awesome the KITKAT 4.4 is and you still haven't run out and got one? Wow, tough crowd.

    As soon as I finish writing this I'm gonna get one from my secret stash and go drink milk through it like a straw. I have to keep my stash secret because my grandmother looks at me all puppy eyed if I don't share it with her. Is it still puppy eyed if it's your gran? I suppose it would be gran eyed? Or granny eyed? Let's go with granny eyed. I feel like we've just coined a new phrase. Where's the 'trademark' symbol on this keyboard? Ah here it is ™. GrannyEyed™. I wonder if that's legally binding? Hey, let's see if we can get it trending! #GrannyEyed. Tweeted. The Internet has it now. It's out of our hands. I feel like we've just started something epic. Ok, well this was a lovely chat. I'm gonna go and grab that KITKAT now. Fancy a break?"

    1. d3rrial
      Happy

      Re: Nestles parody - read the small print?

      PR is getting better in some companies it seems.

      Btw. Milka ( I don't know if you know this stuff, its a german brand apparently ) is a brand of Kraft Foods which is a US-based company. However in my honest opinion there is no better chocolate than Milka chocolate and I have tried a lot of chocolate by many manufacturers, including Crayola/Hersheys.

      1. Cliff

        Milka

        Cadbury's and Green and Blacks are also just Kraft sub-brands.

        Somewhere there's one big cement mixer blending vegetable oils, cocoa dust, cement dust and varying quantities of poundland nightlights to serve different markets.

  9. monkeyfish

    "to make an amazing Android experience available for everybody"

    Does that mean it will automatically update itself over all previous versions of Android so that manufacturer abandoned phones actually receive it?

    Thought not.

  10. Anonymous Coward
    Anonymous Coward

    So Google and teamed up with Nestlé?

    Whatever happened to "Don't be evil"?

    1. Anonymous Coward
      Anonymous Coward

      Re: So Google and teamed up with Nestlé?

      "Whatever happened to "Don't be evil"?"

      They looked up the original commitment, and luckily it had been mis-typed: "Don't be Levi". So they haven't, and they can now be evil.

      1. mraak

        Re: So Google and teamed up with Nestlé?

        Maybe "Don't be live", diabetes will kill you.

      2. Anonymous Coward
        Anonymous Coward

        Re: So Google and teamed up with Nestlé?

        If they were Levi then it would be reggae reggae flavoured.

  11. Zot

    All those brightly coloured bars at the counter...

    ...are there for the kids. Why are you adults even eating kids treats?

    Lol. Sorry, it really is my view about chocolate and I don't have any fillings either.

  12. Captain Queeg

    The best thing...

    ... is the quality Jony Ive rip in the video.

    "Every line and every corner" lol

  13. MJA

    I was quite taken on Key Lime Pie. Their names have been playful so far. Why the sudden free advertising for Hershey? Makes for interesting guessing on what the next ones will be though...

    Lindor, Mars Bar, Noughat, Oh Henry!, Penguin....

    Unless they decide to move away from confectionary completely.

    1. Anonymous Coward
      Anonymous Coward

      "Why the sudden free advertising for HersheyNestle? "

      Fixed that for you

      Trust me, the name Hershey means little to the great swathe of humanity that exists outside the borders of the USA.

      1. Anonymous Coward
        Anonymous Coward

        But it means quite a bit to the company that updates Android (Google). Google is American, so the tie-in to them is more with Hershey than with Nestle. They had to contact Nestle simply because they hold the global trademark on the brand. That's the way it is, take it or leave it.

        Me? I frankly don't care much as I lost most of my sweet tooth years ago. I only have chocolate infrequently, usually the occasional Lindor truffle (hey, they're three for a buck, and that's more than enough for me). I've tried different kinds and brands of chocolates and frankly don't taste (or feel, as I prefer to melt it in my mouth first) much difference between them. I suppose it's a lot like beer. There are connoseiurs and then there are those who just want a quick refresher (and don't say it tastes like water--we know the difference here; water tastes like lead even out of a filter).

        1. Anonymous Coward
          Anonymous Coward

          "But it means quite a bit to the company that updates Android (Google). Google is American, so the tie-in to them is more with Hershey than with Nestle. They had to contact Nestle simply because they hold the global trademark on the brand. That's the way it is, take it or leave it."

          Well surely they should have gone for something through and through American? I'm sure Hersshey have got plenty of alternative and wholly owned brands that they apply to their disgusting, excrement flavoured mastic, and not had any embarassing need to deal with slightly suspect Swiss megacorps.

          But I think that that Kit Kat was in fact perfect, in a brand name that has worldwide recognition, even if applied to completely different products. The alternative "Kisses" has no food related recognition in (say) Europe, excepet amongst a tiny handful who know it refers to a product made of mashed dead badgers and settled sewage sludges.

  14. PaulR79

    *checks domain*

    "codenamed "KitKat", after the iconic chocolate-covered wafer candy bar."

    NO! Chocolate-covered wafer bar or KitKat. None of this candy crap!

  15. Dave Stevens

    kitkat.com

    At any rate, I was impressed by the the website. Specifications? Features? Accessories? etc..

    Runs very slowly on my old laptop though...

  16. Magnus Ramage

    In defence of Hershey

    Along with the muck, they do make Reese's Peanut Butter Cups, which are really nice, and contain no cat vomit.

  17. Chris G

    Hershey giveaways

    Having lived in California and had the dubious pleasure of tasting a Hershey Bar I realised why you always see American soldiers in films and on the News around the world giving them to the local children!

    Also helps to explain the growth of terrorism,the effect it must have on any poor kid who has felt obliged to eat a whole Hershey in front of the large scary soldier that is democratising his country.

    1. I ain't Spartacus Gold badge
      Happy

      Re: Hershey giveaways

      That can't be right though. As the Romans brought edible dormice and garum (which is a 'sauce' made from leaving fish guts to ferment in the sun) - and yet their empire lasted for hundreds of years, so everyone must have loved them.

      Even worse, they apparently had a popular desert of pears poached in wine with custard. Yummy, but sadly it was fish sauce custard. For which the inventor should be burning in a very special hell.

      1. Anonymous Coward
        Anonymous Coward

        Re: Hershey giveaways

        "Even worse, they apparently had a popular desert of pears poached in wine with custard. Yummy, but sadly it was fish sauce custard. For which the inventor should be burning in a very special hell."

        How do you know?

        1. This post has been deleted by its author

        2. Tom 38
          Headmaster

          Re: Hershey giveaways

          How do you know?

          Roman cook books, probably Apicius.

  18. Armando 123

    I'm offended!

    As someone with a useless liberal arts degree from a pompous college, I am naturally a complete wanker with a sad life who has nothing better to do than to poke my nose into other people's business and be offended for no good reason. Therefore, i will proceed to scream my offense at Google promoting obesity and I'm going to sue and the louder I scream, the more likely I am to get a show on ESPN.

    Insincerely,

    Myron Pantywayste

  19. Anonymous Coward
    Anonymous Coward

    Autocomplete

    Top four entries on google.com autocomplete:

    Why does American chocolate taste...

    1) different

    2) so bad

    3) like vomit

    4) different to uk

  20. TRT Silver badge

    Will it run on the Motr* Razr?

    * Middle Of The Road, for those of you old enough to remember that advertising campaign.

  21. Acme Fixer
    IT Angle

    Er...

    I think they've bitten off more than they can chew. ;-)

  22. lotus49

    Dismayed

    Nestle has a terrible reputation for all sorts of things but its profiteering promotion of baby formula in the third world in breach of WHO guidelines in particular has led to the deaths and impaired health of tens of thousands of babies.

    Does Google really want to be associated with a company like Nestle?

    Calling the next version KitKat may be preferable to calling it Marlborough Lights or AK47 but not much. What an idiotic decision.

  23. mraak

    Sugar

    Sugar is having pretty bad PR lately. Corn sugar subsidies in US, obesity, toxicity, addiction, diabetes, amputations. I wonder where google is going with this.

  24. Anonymous Coward
    Anonymous Coward

    GreenTea Kit-Kats from Japan

    Best.

    Kit-Kats.

    Ever.

  25. Anonymous Coward
    Anonymous Coward

    I would like to point out this is miss leading the consumer:

    Universal compatibility > not true, not for those who are lactose intolerant or coco sensitive, or have nut allergies

    Unlimited standby time > not true, it has a shelf life / best before date.

  26. hairydog

    Foolish choice

    I'm sure that in the US KitKat's association with Hershey's won't do much harm (even though to everyone outside the US their fare tastes of brown sick).

    However, everywhere else in the world (and that really IS most places, honest!) KitKat is recognised as a Nestle product.

    Nestle's long-standing aggressive marketing of baby formula (which causes poverty, malnutrition and death in the third world) has made the company a global pariah to many, and their products unacceptable in many places (including my house).

    It seems an exceptionally poor choice of name to me!

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