Peak Apple
I love it.
Apple is sacrificing some margin on the iPad Mini in a bid to muster channel support for its late-to-the-party seven-incher - or so says an analyst. According to data from Context, some 10,000 units were shipped through distribution across Western Europe in the first week after launch, compared to the millions of Minis and …
Apple has peaked? Are we sure?
I thought this was just another in the series of El Reg titles for Apple...makes a change from Foxcon rebrander, for example.
While I agree with the El Reg sentiment, I can't claim it with anything more concrete than "gut feeling". I hope there's an El Reg article soon to justify the title.
Looked at one of these for the wife and thought - at a £110 difference vs Nexus 7 - I couldn't justify it.
I might do if a reboot with comparative specs comes out in march/Q1/Q2 next year at the same price point, but with better tablets at 60% price - no chance. If it was 32GB at £269 the 35% mark-up would be bearable for the iOS ecosystem/iPhone integration.
Thanks Big_Ted. I stand corrected.
Perhaps I should have said "..anything from the ONS, or any Party Manifesto...".
I still believe the vast majority of analysts do little more than cast chicken bones, with results about as credible as that exercise.
"Little" Ted
No problem, I call them anal-lysts.
And I would say about as realistic as any forecast from the Met Office for more than 3 days.........
BTW The Bros Grim were always a bit surprised that their Fairy Tales outsold all their other books by such a large amount.....;-)
Looks to me like a total misunderstanding. Apple hates to see its products discounted. Just a click bait story pretending this price difference isn't just VAT, which I'm sure it is. The whole industry runs on tiny margins supplemented by "marketing support" payments to "well behaved" retailers who don't brag about discounts.
So that's 3% margin then. Business as usual. and don't forget in the EU it's the retailer with the two year warranty obligation, not Apple. Then there's the credit card fee. And have you seen high street rent and rates? And anyway, it's still back ordered, so the whole story is barmy.