That's the spirit - we want to see more of this
"Do the right thing and tell on a software pirate."
Next, very popular with little old ladies:
"Do the right thing and tell on a terrorist."
Now, since all methods are valid in this struggle:
"Do the right thing and tell on a tax-dodger."
Take advantage of the momentum at local level:
"Do the right thing and tell on your neighbour if they don't sort their garbage properly."
Go a little further on this tack - why not:
"Do the right thing and tell on your neighbour if they put up a shed or do a barbecue in their garden without permission."
Let's now leverage the power of childhood:
"Do the right thing and tell on your friends at school if you notice them behaving in a way that is not sanctioned by the party."
Now go in for the kill:
"Do the right thing and tell on your parents if you hear them complain about the government."
Hey presto - a perfect society.