Re: Wrong problem
I find it surprising that so few non US owned providers, using non US storage etc, don't make more capital out of this, since for them the extra kudos is an absolute freebie and there's plenty of evidence more people, as individuals and businesses, are actively seeking to avoid any US connection for their data and services. I know I certainly am.
There's no guarantee ownership or facility location won't cross the atlantic at some point in the future, but its a starting point, and I think a selling point.
It may surprise you, but outside technical circles, few people even have the ability to detect this. There is a Godawful amount of BS floating around in the tech world when it comes to protecting information, and I know some well known names are actively engaged in deceptive practices to prevent people from noticing just how exposed they are.
I just had a rather long conversation with an otherwise well informed investor in Geneva who thought he was using a trustworthy service. 30 seconds later I gave him hard evidence that that provider was at best sloppy, at worst actively deceptive in how it protected his privacy. It takes a special skill set to discover the problems, and despite Snowden, few people are aware just how exposed they really are and how aggressive US operators are trying to own this space before EU companies really wake up to the opportunity. I can understand why as well: there is a SERIOUS amount of money at stake, so they're throwing everything at it.
I predicted in January that 2014 would be the Year of Privacy Bullshit - so far, I've not been wrong..