New?
"Hardware-based encryption for notebook hard drive is new"
No it isn't. You have been able to get hardware encrypted flagstone hard drives for ages and they meet government certification for classified use which I doubt the Seagate one does.
Seagate Technology has announced that it is now shipping its Momentus 5400 FDE.2, an encrypting 2.5in hard drive for notebooks, to ASI Computer Technologies. The Momentus 5400 FDE.2 (Full Disc Encryption) hard drive offers up to 160GB of capacity, Serial ATA interface, and hardware-based AES encryption. The encrypting hard …
The Seagate Drive is essentially a NEW THING.
One it is linked to a TPM so the key isn't sitting around to be grabbed.
Two the encryption happens on the fly.
Three the Wave software handles centralized key management with remote access
Four The removal of the key creates an instant erase ability
Five All this happens BEFORE boot-up so it doesn't involve theOS
This SHOULD become a new standard in protection for Data at Rest.